It’s undeniable that social media is one of the most effective promotion for businesses.
Google+ is a feature rich platform at par with other leading social media websites. However, as it is with Google the visibility and a complete package of services makes it an interesting, under-utilised but a significant player.
Google+ has a strong international following. In India 80 percent of internet users have a Google+ account, and almost 40 percent are regularly active on it. In today’s post, we will share six tips on how to maximise your Google+ account for business promotion. We’ll start with:
1. Sign Up A Google+ Business Listing Account
Probably the most important feature of Google+, the Business Listings is a crucial tool for local business owners and service providers. To have your business/service enlisted on Google+ significantly improves search visibility. Other benefit to this service is that, it allows customers to call you, find directions to your business place and also check out your verified website. The customer can see all the information at one place.
It improves customer interaction as well. Your business’ listing allows your business’ photos and YouTube videos to feature on your page, which is easily accessible by customers. Customers can also leave comments or reviews for your services right on your business page. This will enable you to get feedback and work on them quickly.
2. Create And Add People To Your Circles
Google+ Circles offers an effective way to selectively segregate your contacts and share content and updates with them. Your contacts can be branched down as – friends, customers, business partners, affiliates or influencers you follow
It is a handy tool that can send an email with updates to a large number of people. This can be a tedious task using Gmail as the mailer comes with a few restrictions of its own, one being the number of recipients you can choose for your updates.
3. Create And Join Communities
Just like we have our own communities of people we meet and talk to, Google+ Communities offers the users a similar experience virtually. Google+ Communities is a solution for people who would like to meet other people sharing the same interests, ideas, passion or cause.
As quoted by Google spokesperson, Guy Kawasaki, “Communities have transformed Google+ into a more deeply connected environment; people’s favorite communities have become a starting point for their Google+ activity each day. Whether you are representing your brand with a passion, Google+ Communities are a great way to connect with like-minded people.
Also it is a great way to network with people who like your business or share ideas on your cause. It may also be something related to hobbies, interests or even a fan following. Photography communities are wildly popular and are a great way for professionals and beginners to network with other photographers or just learn a lot.
4. Create And Categorise Content Through Collections
Collections offer a hassle free way to organise your posts in chosen topics. What this means is that, all the content that you share on Google+ can be categorised under a collection relevant to the topic. With using social media scheduling tool like SocialPilot you can easily schedule your post in advance on multiple Google+ collections at once and that saves your lots of time and efforts.
In fact, it is rightly so. Surveys show that business owners have seen drastic change in flow of traffic to their pages or websites once their collections had been featured. If you have a business page, this might be the first step you need to take in terms of creating your presence on the online platform.
Collections offer you the freedom to share what you want. Business people could share photos of their products or services while an NGO could showcase their campaigns. Something simpler could be a collection of books that you’re reading. In this case, it is your imagination that limits you. The audience needs to connect to the topic of your collection and your work.
5. Create A Hangout
Hangouts by far have been Google+’s most popular online tool since its inception. It was well received by business professionals, politicians, creative professionals, marketers, youth and perhaps everyone caught up to it. It provides great functionality and connects to the audience in a more intimate way.
Today, Hangouts are much more than chat box messengers. They are being used as tools to create and promote events. It could be a webinar, a product launch, a political Q&A or even a conversation on a topic of interest. Business professionals use it for video conferencing. Families use it to connect to loved one across the world. What Hangouts does is it reaches out and connects to people/audience and engages them on social media.
Hangouts and Hangouts on Air could not have come in the market at a more beneficial time. It is no surprise that they are the most popular services of Google. In an age where video and audio interface and communication is all the rage, Hangouts is bound to see a rise. This benefits business professionals and event managers as well.
6. Network With Influencers
One of the many perks of Google+ is that it allows you to discover, connect and build relationships on a more personal level. Big time industrial influencers are handy assets to have in association if you plan to take your business anywhere. You can find and add influencers to your circles through Communities. Like, follow and share their posts to get noticed by these influencers. Feature their posts in your collections.
Although Google+ never became quite as popular as Facebook or any other social media tools, and neither will it in the near future, it still is a valuable tool for digital marketers and business influencers to attract an audience. It delivers a solid punch and what’s more, you don’t have to pay to market your products or business here.