Adobe has released the results to the 2012 Digital Marketing Optimization Survey, where over 1700 global digital marketers across major industries offered insights into plans for driving revenue and growth in the coming year. With marketing spend continuing to shift into digital channels, it’s more critical than ever to measure online marketing programs and initiatives to help identify where you can raise conversions and add to the bottom line.
- Social media has taken a valued role as a bona fide marketing channel
- Agility is crucial to take advantage of and understand new customer insights
- Testing throughout the conversion funnel helps marketers identify the direct links to conversion behaviour
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