Adobe has released the results to the 2012 Digital Marketing Optimization Survey, where over 1700 global digital marketers across major industries offered insights into plans for driving revenue and growth in the coming year. With marketing spend continuing to shift into digital channels, it’s more critical than ever to measure online marketing programs and initiatives to help identify where you can raise conversions and add to the bottom line.
With input from experts at ClickZ, this year’s survey focuses on the key areas where digital marketers need to excel in order to ensure online marketing success: social media, mobile, personalization, and customer experience. The results reveal how:
- Social media has taken a valued role as a bona fide marketing channel
- Agility is crucial to take advantage of and understand new customer insights
- Testing throughout the conversion funnel helps marketers identify the direct links to conversion behaviour
Read or Download the full report for in-depth analysis, best practices, and recommendations from leading marketing experts. See how your organization compares to your peers.
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