According to Directory Big Won Rankings in 2013, Australia is the second most creative country in the world. The rankings itself were based on 8,004 awards won throughout the year, of which Aussies won 3,316 of those, just behind the winners over in the US who won 3,869 awards.
Australia came in second ahead of the UK. McCann Melbourne scored the top place for creative agencies last year. The top campaign across all media channels was Dumb Ways to Die, a catchy tune that reminds us about train safety. We also listed this promotion on our April 2013 post, Top Ten Most Socially Innovative Brands in Australia.
Driving Dogs in New Zealand came second in the top campaign race with Blood is Red&Black by Leo Burnett in Sao Paulo getting the third position. John Mescall, executive creative director for McCann Melbourne was also named the top executive creative officer.
Overall, 2013 was a very exciting year for Australia.