Australia Non-Profit Organisations Will Get More Benefits From .ngo Domain

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The Internet world is always changing over time. In the next few years, it will look very different. Th Internet won’t be flooded by a sea of .coms, .govs and .nets only, but also anything else that you can imagine, literally. Yet, ICANN (Internet Corporation for Assigned Names and Numbers) is opening the doors to almost everything else afterwards.

So where does this leave the trustworthy non-profit organisations trying to differentiate themselves from swindlers?

The Public Interest Registry (PIR), the non-profit organisation that managers the .ngo domain, is applying for the creation and management of a new .ngo domain that will be available exclusively to non-government organisations, non-profits and the community sector worldwide. Unlike the .org domain, the new .ngo will be a closed domain, meaning that organisations will need to show that they are registered as a non-profit to get a domain.

It is expected that .ngo will give immediate recognition for Australian non-profits that do great work in the community, whether locally or internationally. With a large number of fundraising activities now being conducted online, .ngo domain will help non-profits in building trust with potential donors online.

.ngo will also provide non-profits to an exclusive directory of worldwide non-government organisations, to help increase links and collaboration within the sector. However, in order for this proposal to come to fruition, PIR needs to demonstrate that there is actually support for a dedicated .ngo domain name.

To do this they are calling on non-profit organisations to support the initiative via an online petition. Applications to ICANN, the body that coordinates internet addresses, for new top level domains is closing soon so support for the new .ngo is needed now.  “We want to prove to ICANN that the non-profit sector worldwide needs .NGO and that they support PIR in this important initiative,” said Brian Cute from PIR. All non-government charities and non-profits are also being asked to support the .ngo initiative before its too late.