Coinciding with the coming of Christmas, Twitter is releasing a new set of research reports looking at how shoppers in different regions use the platform in their buying process.
First up is Australia, with Twitter data showing that 83% of Australian Twitter users love Christmas and one in three use the platform to get inspiration about Christmas gifts. Twitter’s data also shows that one in two Australian Twitter users learn about new products and brands via tweet.
There’s some interesting insights to consider. Take a look at the full infographic for Australia below.
Infographic credit: Twitter