Making the Web Richer with Rich Internet Applications

| 0 Comments |

With the popularity of Rich Internet Applications bringing desktop and webtop closer together, Dave Howell asks what the technology means for eCommerce and web designers alike.
ANYONE THAT HAS been keeping an eye on the development of rich internet applications (RIAs) will know that they are beginning to make themselves felt in the online retail space. … Continue reading “Making the Web Richer with Rich Internet Applications”

Internet Advertising will be Relatively Unscathed in the Downturn

| 0 Comments |

AT THE beginning of the year Jeff Zucker, the boss of NBC Universal, a big television and film company, told an audience of TV executives that their biggest challenge was to ensure “that we do not end up trading analogue dollars for digital pennies”. He meant that audiences were moving online faster than advertisers, thus … Continue reading “Internet Advertising will be Relatively Unscathed in the Downturn”

Do You Need a “Call to Action” on Your Website?

| 0 Comments |

The other day I received two emails, both with the same question, why didn’t we have a direct call to action on our website?
Sales people are taught, “You always need ‘a call to action,’ a request to act or lose the opportunity of a lifetime.” I’m sure you’ve seen the infomercials, website presentations, online direct … Continue reading “Do You Need a “Call to Action” on Your Website?”