Viral, social media and mobile are top ad trends for 2009

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Viral video campaigns, social media and mobile marketing are some of the top online ad trends for 2009, according to b-to-b marketers and agency executives.
Andreas Combuechen, CEO-chief creative officer of Atmosphere BBDO, New York, said mobile marketing applications will really take off next year.
“We are seeing a rise, especially among the b-to-b audience, in the … Continue reading “Viral, social media and mobile are top ad trends for 2009”

Free Online Virus Scanners

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After the recent Facebook scare with a virus its wise to check links.
If your Windows PC or Mac is ever infected with malware or a virus, check out these helpful sites:

http://www.microsoft.com/security/default.mspx
http://support.apple.com/kb/HT1222

Free Online Virus Scanners
You should also immediately run a virus scan using one of these sites:

http://www.kaspersky.com/virusscanner
http://security.symantec.com
http://us.mcafee.com/root/mfs/scan.asp?affid=56
http://www.bitdefender.com/scan8
http://onecare.live.com/site/en-us/default.htm
http://ca.com/securityadvisor/virusinfo/scan.aspx
http://www.ewido.net/en/onlinescan
http://www.pandasecurity.com/homeusers/solutions/activescan

Making the Web Richer with Rich Internet Applications

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With the popularity of Rich Internet Applications bringing desktop and webtop closer together, Dave Howell asks what the technology means for eCommerce and web designers alike.
ANYONE THAT HAS been keeping an eye on the development of rich internet applications (RIAs) will know that they are beginning to make themselves felt in the online retail space. … Continue reading “Making the Web Richer with Rich Internet Applications”

Internet Advertising will be Relatively Unscathed in the Downturn

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AT THE beginning of the year Jeff Zucker, the boss of NBC Universal, a big television and film company, told an audience of TV executives that their biggest challenge was to ensure “that we do not end up trading analogue dollars for digital pennies”. He meant that audiences were moving online faster than advertisers, thus … Continue reading “Internet Advertising will be Relatively Unscathed in the Downturn”

Do You Need a “Call to Action” on Your Website?

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The other day I received two emails, both with the same question, why didn’t we have a direct call to action on our website?
Sales people are taught, “You always need ‘a call to action,’ a request to act or lose the opportunity of a lifetime.” I’m sure you’ve seen the infomercials, website presentations, online direct … Continue reading “Do You Need a “Call to Action” on Your Website?”