Everyone wants to be a smart shopper, and there are no better offers than the ability to compare the prices among online stores and coupon-based sites. When most people see a better deal on the item they wanted to buy, they will be likely abandon the shopping cart in the middle of the digital transaction. The infographic below explains more in detail which particular abandonment issues are causing your users to leave your site – and how much it could be costing you:
Even though it’s clear that more than 75% of your users are abandoning their cart to go coupon-hunting or comparison shopping, you can still reel them back in. Here’s how to do it:
- If the reason of their leaving is coupon-hunting, why don’t you offer coupons as well? Fill it in for customers once they add an item to the cart, saving them from searching for it themselves. Remind them of how much they’ve saved today versus the regular retail price, once they add the item to their cart.
- Never try to hide your “Return/Refund” policy. Make it absolutely clear how customers can return an item for a replacement or a refund and let them know any detailed information about it. Much of the shopper’s decision to return to your site after they’ve purchased is based on this kind of guarantee.
- Always show “How Many are Left”, or the remaining quantity of your products. Including real-time product stock updates can avoid customers from abandoning their cart, especially when there is a popular item that’s running out quickly. If you’re almost out, follow Amazon.com’s lead and let them know that more products are on the way.
- Utilise the “Social Proof and Competitive Shopping” feature. It is clear that everyone wants a bargain, but it’s even stronger when you can show the social proof behind it. When more people recommended a product to their friends, others will think that there must be something great about it. There is no smoke without a fire. Furthermore, you can relate this strategy with a bit of “competitive shopping” by letting your customers know how many other people are shopping online right now too. Nobody wants to let a good deal slip through their hands, and as a marketer, you can take advantage on this “fear of a missed opportunity”.