Now that the holiday is over and a fresh new year looms ahead, consider it a great time to give your company’s site a facelift. If you want to improve your site’s performance, now is the time to attack this challenge head on.
1. Improve the Design
Minimalism is the way to go based on current design … Continue reading “Tips to Improve Your Website in 2015”
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Five Great Ways To Build A Personalised Brand With Social Media
|In today’s digital era, having an excellent service is not enough. You need to establish a trustworthy, personalised brand for your business.
Internet and social media have given numerous businesses the chance to promote themselves beyond the traditional way. They can be the perfect place to showcase your products, skills and attitude to millions of people … Continue reading “Five Great Ways To Build A Personalised Brand With Social Media”
5 Essential Elements Of A Great Brand (SlideShare Presentation)
|Great brands have similar characteristics among themselves that distinguish them from the ‘ordinary’ ones.
However, becoming a great brand is not an easy task. You will need a lot of effort and dedication. In today’s post, we present an interesting SlideShare presentation on ‘What Makes A Great Brand’. While many startups and business owners might argue … Continue reading “5 Essential Elements Of A Great Brand (SlideShare Presentation)”
How Brand Savvy You Company Is?
|How strong your marketing strategy is? How sophisticated it should be?
If you are wondering about the answers of these questions, then today is your chance to find out. Take this simple yes/no questions and keep track of your answers. There’s a scoring system you can use to grade yourself below.
How to Score Yourself
So how did … Continue reading “How Brand Savvy You Company Is?”
Top Ten Multinational Companies That Control Almost Everything You Buy
|When you take a look at this infographic, you will notice that these corporations create a chain that begins at one of ten big companies. You might have heard of the biggest names, but it’s amazing to see what these big companies own or influence.
Increasing Brand Recognition via Market Segmentation
| 0 Comments |Brand Advocates and Social Media
Do social media and brand advocacy sound like strange bedfellows? In fact, they’re not. Being social involves engaging with customers across a huge number of channels — using which networks your customers favor. Social proof causes people to find a third-party independent advocate much more credible than an official company representative. That’s … Continue reading “Increasing Brand Recognition via Market Segmentation”
Red Bull Logo Forms Customer Behavior
| 0 Comments |
Red Bull’s red and gold logo can “give you wings” – for better meaning or worse – even if customers don’t know it. According to a new study by two Boston College professors, the brand’s edgy marketing efforts have sold a heavy dose of attitude to consumers.
Researchers put subjects at the controls of a car … Continue reading “Red Bull Logo Forms Customer Behavior”
3 Contest Platforms to Help Brands Win
| 0 Comments |Ever passed up browsing through the pictures of an ugly Christmas sweater contest? Not many of us do, because even if we don’t enter the contest ourselves, the contest and pictures are amusing and interactive.
However, not only are contests an enjoyable pastime, but they can also be used as valuable tools for brands looking to … Continue reading “3 Contest Platforms to Help Brands Win”
Is Branding Relevant to Small & Medium Business?
| 0 Comments |Most small to medium business owners would agree that developing a stand-out brand & identity is a essential part of the marketing package for large corporations and companies.
Many would add that branding is not that important for smallish businesses and see it as an additional expense on the Profit & Loss. So they head off … Continue reading “Is Branding Relevant to Small & Medium Business?”