Connecting with the new Chinese consumer

| 0 Comments |

By Dr Chris Baumann, senior lecturer in business, Department of Marketing and Management, Faculty of Business and Economics, Macquarie University China has become one of the most dynamic markets in the world, having seen some strong growth in the past 30 years. China’s open-door policy in 1978 transformed the Middle Kingdom to the world’s manufacturing hub, … Continue reading “Connecting with the new Chinese consumer”