Category: Customer Relationship Management

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When A Marketing Campaign Goes Wrong: Customers Have Confronted Jeep Over “Flawed” Competition

| By TWMG

This is the perfect example of a badly executed marketing campaign. Customers have confronted into Jeep over a flawed competition held yesterday morning. The disgruntled customers said that the contest is unfair and they threatened to take legal action against the car company.
With more furious customers increasingly used social media to release their anger, the luxury … Continue reading “When A Marketing Campaign Goes Wrong: Customers Have Confronted Jeep Over “Flawed” Competition”

Aussies Are The Most ‘Fastidious’ Online Consumers in The World

| By TWMG

These days, Australia-based consumers are more demanding than ever. They have bigger expectations of brands online than US consumers.
However, many brands aren’t aware enough to provide the best services that match up their customers’ expectation. Half of Aussies go online to express their dissatisfaction at brands, 86% of people go online to get help online and … Continue reading “Aussies Are The Most ‘Fastidious’ Online Consumers in The World”

The World’s Worst Clients Comments in Hilarious Posters

| By TWMG

Assuming you’re passionate about your profession, let’s make one thing clear: you should enjoy the work that you do. If you don’t enjoy your work, that means you have taken on a frustrating project or, worse, a frustrating customer.
That can happen. In fact, it happens a lot. However, that doesn’t mean you have to continue … Continue reading “The World’s Worst Clients Comments in Hilarious Posters”

The Impact Of Good and Bad Customer Experience (Infographic)

| By TWMG

The world of customer service has changed over time. Customers themselves are using various channels of communication, will shift businesses following an inadequate experience, and take their revenge online. For more information, check out this infographic to discover the real impact of good and poor customer service.
 

The Customer Engagement Framework For Inside Sales Success (Infographic)

| By TWMG

Here’s an interesting question for you: “What do all customers want that’s easy to give, yet many companies fail to provide, especially across multiple channels?” It is customer engagement. If you don’t own your customers’ attention, then you don’t have their business, loyalty or advocacy. Many times, business owners fail to provide effective engagement. In … Continue reading “The Customer Engagement Framework For Inside Sales Success (Infographic)”

When Social Media Meet Customer Care Service (SlideShare)

| By TWMG

Social media has made customers to expect an instantaneous feedback for all of their complaints, questions, and suggestions for the brand. In fact, most of the customer care services these days are happening via social media, and customers are counting on brand to respond as though they are connected all the time. More than 50% of … Continue reading “When Social Media Meet Customer Care Service (SlideShare)”