View more about Ecommerce from The Website Marketing Group Main Site
By TWMG
On March 22nd 2019, Mailchimp removed the Shopify integration from their marketplace. This means that e-commerce websites can no longer use their Shopify data to create targeted email campaigns with the Mailchimp for Shopify app.
Both Mailchimp and Shopify released public statements regarding the removal, which centred around issues of customer data and privacy concerns. … Continue reading “Mailchimp: Integration Workarounds for Shopify”
By TWMG
Nothing is as beautiful as running a business from your comfort zone. Online stores are there to make your work enjoyable and comfortable. It is more than fun doing business transactions from the comfort areas like in the bed. However, some companies need running physically. Nevertheless, for the companies that can run online, it is … Continue reading “How to Start Your Online Store”
By TWMG
Nowadays, purchasing product means buying online.
However, you may be surprised to learn that e-commerce sales account for just 8% of total retail sales in the US and just 14% of retail sales in the UK. That being said, while e-commerce is a promising industry with trillions of dollars being spent, there’s still a huge potential … Continue reading “38 Important E-Commerce Statistics in 2017 (Infographic)”
By TWMG
Having a website that showcases products is useless if customers don’t buy the products. In fact, we have no business calling them customers if they don’t buy. Because the rule of business is: we sell, they buy.
What good is a website if it just sits there in the cyberspace, taking up space and waiting for … Continue reading “5 Tips To Improve Your Site’s Conversion Rate”
By TWMG
Not taking care of any of these factors might ruin your chances of succeeding in eCommerce.
Make sure that your site does not make any of the following mistakes:
1. Poor Site Aesthetics
A well-designed site helps you build trust with your visitors and convert those visitors into customers.
The sad reality is that, on the first encounter, people … Continue reading “4 Commonly Found Mistakes In Most eCommerce Sites”
By TWMG
Preparing an eCommerce store is not always as difficult to do as you might think. However, getting it right is definitely harder to achieve.
The truth is, there are many ways for your eCommerce store to leak money, even when you think that things are going fine and are making a profit. Even if you are managing to … Continue reading “Is Your Ecommerce Store Leaking Money? (Infographic)”
By TWMG
QR codes might seem old school in the fast-paced world of digital marketing. However, in China, they have transformed communications app WeChat into a world-leading example of mobile social commerce.
The success of QR in China is mainly due to the country’s popular mobile messaging platform WeChat. Each time the app is downloaded, a QR code … Continue reading “WeChat Wallet Utilises QR Codes For Digital Transaction”
By TWMG
This year’s holiday season has already been the highest one, as many experts already predict.
The Cyber Monday order volume grew by 16 percent over 2014 and the revenue increased by 15 percent, while the Black Friday has increased by 16 percent. The trends also marked the true value to create the best marketing campaign as possible, where campaign builds and … Continue reading “How To Maintain The Hardly Obtained Holiday Engagement Until 2016”
By TWMG
While we’re on the subject of social: Consider using easy social logins to reduce shopping cart abandonment and optimise checkout flow.
According to the infographic below, more than two-thirds of online shopping cart additions are ultimately abandoned. Turning content into commerce may come down to convenience. If your customers have to create a new user account … Continue reading “The Season for Ecommerce (Infographic)”
By TWMG
The holiday season is officially here, which means millions of consumers will be spending more cash to buy those gifts.
If you are one of those small business owners, you should capitalise on the holiday shopping trend by creating a sound online marketing strategy. Doing so will allow you to reach more customers and generate more … Continue reading “Four Areas You Need To Focus On To Maximise Your Profit During Holiday Season”
