Category: Ecommerce

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Five First-Tier Travel Affiliate Programs to Consider

| 0 Comments | By TWMG

Few Website Magazine readers will be launching their own travel related services in the coming year but as the economy continues to rebound and as consumers are becoming increasingly likely to spend their discretionary income hitting the road perhaps they should.
Before entering any vertical however it will benefit you to know which are the top … Continue reading “Five First-Tier Travel Affiliate Programs to Consider”

Few Companies Target Shopping Cart Abandoners

| 0 Comments | By TWMG

Targeting consumers who abandon shopping carts or “drop off” during the buying process is still not a widespread practice, according to  an October 2011 report from Econsultancy in association with RedEye. Data from the “Conversion Rate Optimization Report 2011? indicates that only 26% of companies surveyed target these consumers, down about 12% from the 29% who … Continue reading “Few Companies Target Shopping Cart Abandoners”

Christmas holiday shopping season just weeks away is your site ready

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With the height of the Christmas holiday shopping season just weeks away, it’s in the best interest of online retailers to collect every bit of data they can about today’s consumers and what they may bring to the table come November and December. One of the more informative and perhaps surprising reports comes from performance … Continue reading “Christmas holiday shopping season just weeks away is your site ready”

Holiday Spending Looks Flat or Slightly Up (Update)

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Americans forecast they will spend $712 on Christmas gifts this year, nearly identical to the $715 they estimated they would spend on Christmas at this time last year, according todata released by Gallup in October 2011. More specifically, Gallup data shows about one-quarter of Americans plan to spend at least $1,000 on gifts, another quarter say … Continue reading “Holiday Spending Looks Flat or Slightly Up (Update)”

Electronics Sales Most Often Lost to Web

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Electronics is the category mentioned most by both all shoppers and smartphone owners as the type of product checked out in the store and purchased somewhere else online, according todata released in October 2011 by Retrevo. Forty-eight percent of all shoppers, and 58% of smartphone owners, report purchasing electronic goods elsewhere online after looking at them … Continue reading “Electronics Sales Most Often Lost to Web”

Connecting with the new Chinese consumer

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By Dr Chris Baumann, senior lecturer in business, Department of Marketing and Management, Faculty of Business and Economics, Macquarie University China has become one of the most dynamic markets in the world, having seen some strong growth in the past 30 years. China’s open-door policy in 1978 transformed the Middle Kingdom to the world’s manufacturing hub, … Continue reading “Connecting with the new Chinese consumer”

Tablet Commerce Continues to Grow

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A recent comScore study shows that in September, 48 percent of tablet owners made at least one purchase on their device. The study, published as a whitepaper report called “Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits,” backs up claims that shopping is among the fastest growing trends in … Continue reading “Tablet Commerce Continues to Grow”