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By TWMG
On March 22nd 2019, Mailchimp removed the Shopify integration from their marketplace. This means that e-commerce websites can no longer use their Shopify data to create targeted email campaigns with the Mailchimp for Shopify app.
Both Mailchimp and Shopify released public statements regarding the removal, which centred around issues of customer data and privacy concerns. … Continue reading “Mailchimp: Integration Workarounds for Shopify”
By TWMG
What is Email Marketing?
Email marketing is a tool that is essential for businesses that are trying to develop and grow within today’s digital world. The world of business is such fast paced now that you need to keep ahead of the competition and the best way is to make sure that your marketing messages are … Continue reading “How Email Marketing Can Help Your Business”
By TWMG
Email marketing is often seen as outdated marketing method. However, the fault is not on the system but on the people.
Most people will find it irritating when they keep getting email notifications despite unsubscribing. Things get worse when they find a string of spams from the sites they haven’t even subscribed to.
When it comes to email marketing, … Continue reading “How To Organise A Professional_Looking Email Campaign (Infographic)”
By TWMG
Not many marketers are aware that email and social media can be combined to create a strong marketing plan.
The growing number of marketing channels and their effectiveness divides opinions among marketers. The sexiness of social media and the proven power of email often mean the two channels are seen to be in competition. So, what if … Continue reading “Combining Email and Social Media To Create A Powerful Marketing Strategy (Infographic)”
By TWMG
Symbols have been used in email subject lines for many years, way before emoji became ubiquitous.
It’s not surprising that these symbols can improve your open rate. These symbols differ from emoticons, which are typographical displays of facial expressions, such as :-).
A step up from emoticons and symbols, emoji are those colorful mini graphics ranging from yellow … Continue reading “Using Emoji To Maximise Your Email Marketing’s Performance (Infographic)”
By TWMG
A recent study revealed that most email databases’ reliability is naturally decreased by 22.5% every year.
Sending emails to such non-exist, invalid, broken, mis-spelled email addresses leads to increase in number of bounces, complaints, and spam trap hits. When these numbers exceed the threshold set by ISPs, your emails may be sent to the spam folder or may … Continue reading “Email List Decluttering: How To Refresh Your Email Marketing Strategy (Infographic)”
By TWMG
There is a lot of controversies regarding the use of heat map analysis on websites. However there is relatively little about using it to analyse marketing emails.
Many companies spend a good chunk of their marketing budget on email marketing only to be underwhelmed by the results. There is often little to none actionable data that gives … Continue reading “Email Marketing Heat Maps (Infographic)”
By TWMG
If you use webmail for your daily working needs, chances are you’ve done the wise thing and opted for Gmail – arguably the most useful email service on the internet.
Aside from combining your inbox and sent mail into a narrative thread, Gmail’s integration with many of Google’s other handy services make it a can’t-live-without organizing … Continue reading “Becoming A Skillful Gmail User (Infographic)”
By TWMG
With 77 percent of preferring communication through email, it looks like email marketing is still going to endure and improve its effectiveness.
With the rise of mobile, it might be a good idea to think about ‘responsive email’ and your overall email’s design. With a lot of enhanced technology such as animation can be an effective tool … Continue reading “The Complete 2016 Email Marketing Trends (Infographic)”
By TWMG
2015 is almost over and what is more rewarding to wrap up this year than learning a new insight about email marketing?
Today’s infographic shows this year’s state of email marketing. To build the data, SmartInsights and GetResponse surveyed more than 1,800 email marketers from a lot of business sizes and sectors around the world. The result is … Continue reading “The State of Email Marketing 2015 (Infographic)”
