How a Facebook tweak killed a billion + dollar market

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Large companies like Facebook is always making little tweaks here and there – that’s how tech companies work. But one of its most recent changes had a huge effect, even though in the scheme of things, it was a small tweak most people wouldn’t have noticed.
For instance, the introduction of the Timeline format for Facebook … Continue reading “How a Facebook tweak killed a billion + dollar market”

Airtime Creates Video Chats With People Who Share Your Interests via Facebook

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Airtime Creates Video Chats With People Who Share Your Interests via Facebook also

Airtime is a new video-chat web app that connects to your Facebook account, scans your interests, and pairs you up with random like-minded friends of your Facebook friends.

Remember Chatroulette, that web app that would randomly connect you with strangers for fun, awkward, impromptu … Continue reading “Airtime Creates Video Chats With People Who Share Your Interests via Facebook”

Breaking News: Small Business Loses Money and Gives Up on Facebook

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Imagine you spent hundreds of dollars on Facebook advertising and it resulted in only two more visitors to your website.
Does this sound familiar? It is not uncommon, especially for Peter Faulkner, chairman and owner of the small family business, Faulkner packaging.
Faulkner Packaging is a family business in the B2B industrial sector. It has been around … Continue reading “Breaking News: Small Business Loses Money and Gives Up on Facebook”

Facebook Commerce for the Socially Challenged

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Today’s e-commerce merchants are being flooded with data claiming the explosive potential of Facebook storefronts. Consulting firm Booz & Company forecasts a 600-percent rate of growth in the next four years, resulting in a $30 billion market for products sold on the social network by 2015.
But that figure represents only a modest 4 percent of … Continue reading “Facebook Commerce for the Socially Challenged”

The New Reality of Facebook Advertising

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Facebook has announced a new advertising scheme called “Sponsored Stories.” It is interesting – and risky. Some might even say it is dangerous. Small businesses in particular should pay very close attention.
First, the basics of how Sponsored Stories works, then a closer look at what it means to your business.
Advertisers can now buy advertisements based … Continue reading “The New Reality of Facebook Advertising”

Facebook Likejacking a Real Threat

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“Likejacking” is gaining momentum on Facebook, and a new study shows that three out of every 20 videos on Facebook are fake.
Symantec, a security company, recently analyzed “likejacking” scams on Facebook. The company sampled 3.5 million video posts from August 2, and found that 15 percent of the video posts were “likejacking” attacks.
Likejacking comes from … Continue reading “Facebook Likejacking a Real Threat”