Google +1 for Web Publishers

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Google formally released the +1 button today. This “social recommendation” and “annotation” feature is a new area for Google and in turn for consumers, publishers and of course advertisers (more on that later) so Website Magazine will be watching development closely in the next few week.
Google partnered with several sites including Bloomberg, The Washington Post, … Continue reading “Google +1 for Web Publishers”

Listen Up, Folks: Google Finally Talks Panda

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We’ve written a lot about Google’s recent algorithm update nicknamed Panda and how it might affect businesses on the Web. On Friday, Google officially wrote about the changes for the first time, at least in terms of what it hopes to achieve and how websites can better align themselves with the search engine’s goals.
The following is from Google … Continue reading “Listen Up, Folks: Google Finally Talks Panda”

Weekend Warrior: Building Links Post-Panda

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If you happened to see Google’s interactive Earth Day doodle on Friday, you undoubtedly noticed the pair of Panda bears frolicking behind the omnipresent “G”. Do not be misled – those cuddly creatures mean business, and they are a not-so-subtle reminder to every company on the Web that the recently updated search algorithm nicknamed Panda … Continue reading “Weekend Warrior: Building Links Post-Panda”

Google Analytics, Meet Webmaster Tools

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Google continues to provide amazing ways in which search marketing professionals can improve their campaign efforts. The latest is this week’s announcement that webmasters using Google Analytics to track site data can link verified sites in Webmaster Tools when using the same Google account. What does this mean to you?
Perhaps the most valuable aspect of … Continue reading “Google Analytics, Meet Webmaster Tools”

Introducing the Google+ Project: Real-Life Sharing

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Among the most basic of human needs is the need to connect with others. With a smile, a laugh, a whisper or a cheer, we connect with others every single day.
Today, the connections between people increasingly happen online. Yet the subtlety and substance of real-world interactions are lost in the rigidness of our online tools.
In … Continue reading “Introducing the Google+ Project: Real-Life Sharing”