View more about Google Analytics from The Website Marketing Group Main Site
By TWMG
Last week, Google announced that it has added real-time, AI-enhanced reporting capabilities, as well as easier sharing of data, to its popular Analytics site analysis software.
The new functionality – dubbed “Automated Insights” – is available on late-generation Andriod/IOS devices now; a web version is also in the works.
Why this is a big deal
“Google is taking … Continue reading “Google Analytics is Getting an AI Boost”
By TWMG
If you’re not too familiar with Google Analytics, trying to find out how it works can be a little daunting task. With so much data available to look for, it’s hard to know where to look to find the most important metrics.
Marketers that want to better understand their audience, and strengthen their marketing strategy, need … Continue reading “Google Analytics 101: How To Optimise Your Marketing Strategy”
By TWMG
Do you want to learn more about Google Analytics? Expand your knowledge of the latest news, get the first-hand, practical information and insights with the 2014 Google Analytics User Conference.
Google Analytics User Conference will be held in Sydney on 10th of September and in Melbourne on 12th of September. The keynote presentation for the conference will … Continue reading “Australian News: Google Analytics User Conference Sydney & Melbourne 2014”
By TWMG
Content marketers might hate Google for its “Not Provided” policy before. However, a recent announcement from the company is going to make measuring content effectiveness just a bit more challenging.
In 2011, Google explained that it will no longer report the query terms that the user searched on to reach your site. Instead, they “created” the … Continue reading “12 Steps to Evaluate Your Content Effectiveness After Google’s “Not Provided” Policy”
By TWMG
Google Analytics is the most widely used web analytics solution available with almost two million websites (56% market-share) running the software and over 400,000 of the top one million most-visited sites on the Internet. It offers tremendous flexibility as it tracks site visitors, referring sites, search engine traffic and site activity – and it is … Continue reading “Google Analytics”
By TWMG
Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. The product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. It is the most widely used website statistics service,[1] currently in use on around 57% of the 10,000 most popular … Continue reading “What is Google Analytics?”
