Every online marketers in the world should pay attention now. The most popular photo messaging app, Snapchat, is now a marketing “player” too. They may only have ten seconds, yet if a brand knows their audience, the impact of an accurate snap can be enormous. When a brand can send a snap that teases a … Continue reading “Snapchat: The New Player in Social Media Marketing Battleground”
For those who are not aware, a ´Beacon´ is a physical object that is hung in a room, e.g. in a store or a museum. This device is wireless. It is battery-powered and uses the most recent Bluetooth technology. Via Apple´s iBeacon technology, a beacon sends a ´push´ message to the iPhone or iPad of … Continue reading “Apple iBeacon in Rubens House Art Gallery: Bringing Art to Life”
Recently, Facebook has launched its latest app called “Paper”. The app provides an intuitive news reader app experience, which users can choose from nineteen different categories including tech, sports, pop-culture, and more. It looks totally different from Facebook, and all content displayed will be curated through a process that includes both an algorithm and a … Continue reading “Facebook Paper: The Latest Facebook’s News Reader App”
For those who are not aware, Uber is a smartphone app on iOS and Android where you can quickly order a taxi or other luxury cars with a few clicks. You can virtually see your ordered car approach turn by turn on your maps. At the end of a trip, you simply get out the … Continue reading “Uber Offers Free Rides to Sydneysiders Until Friday”
Instagram just launched video functionality. Its users now can post a 15-second, editable video functionality, complete with image stabilization. So what does this mean for Vine? In the end, the competition between Instagram and Vine should give plenty things to be excited about for both apps’ fans. Plus, it looks like that these apps will … Continue reading “Instagram Versus Vine: Which One Is The Best?”
Most successful app marketers are always looking for the best methods and strategies to get their apps reach the target audiences and encourage downloads or purchasing. For those new to the game, learning what works best for app marketing can be a long process.
However, there is a shortage of expert sources available to offer guidance … Continue reading “Seven Dos and Dont’s of Mobile App Marketing (Infographic)”
Online advertising is getting more prominent every year. YouTube is a great example of a popular platform that changed radically because of the increasing amount of ads. This popular video-streaming service is getting more and more ads, which makes it one of the most annoying websites on the Internet.
However, there are many easy ways to … Continue reading “Four Useful Apps for Removing YouTube Video Ads”
It looks like Snapchat is currently right in their peak growth period. It was just in April when Snapchat announced 150 million photos were shared through their app each day from 5 million daily active users, up from 60 million per day in February.
Then earlier in June, a major update to the app has been released. … Continue reading “Snapkidz: A “Junior” Version of Snapchat”
For marketing utility, Twitter is very limited. It only has 140 characters. Most marketers would say “What am I supposed to do with that? However, this “simplicity” becomes Twitter’s weakness and strength as well. People are tend to be more focused and will not bother using “flowery” words in their promotional posts anymore.
One of the … Continue reading “Using Vine for Marketing in Six Easy Ways”
Here is another cool idea to refurbish an old things into something new by using digital technology. A team at Miami Ad School, brought an Augmented Reality story telling to every LEGO set around the world. Now children can grab a box of LEGOs, build the object brick by brick and then hold up an iPhone … Continue reading “LEGO is Using Augmented Reality Technology on Its “Story Builder” App”