Getting a job that appropriate to your favor might be desirable. Hower, as many other things in life, it is not as simple as one might think.
The traditional 9 to 5 office job and the commute to and from work is boring for most people. Most people still dwell on it because they have to. … Continue reading “Landing Your Dream Digital Marketing Jobs in 2016 (Infographic)”
Let’s face it: we are living in the era where visual content dominates.
From simple GIF to the latest Augmented Reality and Virtual Reality technology, we simply cannot ignore the tremendous power of visual element of a piece of content. The impact of visuals is too good to be missed. If you haven’t convinced yet, take … Continue reading “8 Reasons Why Your Content Must Be Visually Attractive”
Are you looking for a way to grow your list of leads? You might want to try the following digital marketing methods.
Here are some valuable insights:
1. Private message
There’s still incredible value in one on one exchange. Reach out to Facebook, Twitter or Google+ fans via private message, and offer personalized consultations or custom promotions.
2. Group and … Continue reading “Top 9 Tactics For Finding New Customers Online (Infographic)”
While marketers are awash in toolsets and platforms, finding and knowing your true customer is more challenging than it’s ever been. Technology continues to advance, but marketers are increasingly trying to refocus on what counts: people. Take a look at the following infographic to see how digital marketing industry has changed in 2016.
Infographic credit: Signal
ROI (return on investment) is a complicated thing to analyse, especially when it comes to digital marketing.
Digital marketing follows the same principles. As a digital marketer, you have to determine the best way to spend money so that it generates more in profit than it costs. Before getting into the math, let’s identify the key components … Continue reading “Calculating the Real ROI of Digital Marketing”
Recently, Transport for NSW has banned the ad about cruelty to kangaroos. It said the ad was too political and potentially distressing for children.
Voiceless, the animal protection institute, had planned to put the ads on Sydney buses as well as billboards at Sydney railway stations, aimed at getting Australians to become more aware of the kangaroos. The ads were … Continue reading “Transport on NSW Ban Voiceless’ Kangaroo Bus Ads”
Calvin Klein has extended its #mycalvins Spring 2016 global advertising campaign to Sydney Train stations.
The #mycalvins campaign has been extended to a complete station domination at Bondi Junction. It features dramatic photographs of celebrity influencers including Kendall Jenner, Abbey Lee Kershaw, Justin Bieber and Kendrick Lamar wearing limited edition Calvin Klein denim and underwear. As part … Continue reading “#mycalvins Campaign Will Go To Bondi Junction Station”
Kellogg’s is looking to regain its position as the go-to breakfast item with a brand new campaign which has paired the brand with YouTube influencer, Zach King.
This campaign aims to showcase new and creative ways to start the day with cereal and sees King making a cereal-based breakfast from things around him using the visual … Continue reading “Creative Marketing: Kellogg’s “Amazing Creations” Campaign”
Lego has launched Nexo Knights, an interactive product line that links the digital gaming experience with that of physical playing. The product has filled up Lego’s digital offering online video content and a game app.
Last year Lego was named the most powerful brand in the world in the Brand Finance Global 500 report. It came out … Continue reading “Lego “Nexo Knight” is Ready to Hit Australia’s Toys Marketplace”
Today’s Australian digital innovation is being decelerate by CEOs that do not fully provide digital support.
In a poll at the AdTech Australia digital experts conference session, only about one fourth of delegates raised their hands to indicate their business leaders fully supported digital innovation. However, the panel believes more digital natives filling CEO roles will help drive the digital agenda. A slide … Continue reading “Australia’s Digital Advancement is in the Hand of the CEOs”