Australia’s Digital Advancement is in the Hand of the CEOs

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Today’s Australian digital innovation is being decelerate by CEOs that do not fully provide digital support.
In a poll at the AdTech Australia digital experts conference session, only about one fourth of delegates raised their hands to indicate their business leaders fully supported digital innovation. However, the panel believes more digital natives filling CEO roles will help drive the digital agenda. A slide … Continue reading “Australia’s Digital Advancement is in the Hand of the CEOs”

McDonald’s Has Decided To Continue The Loaded Fries Saga with #FryFlix

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It looks like McDonald’s “Loaded” campaign has gone viral.
The multinational fast food company has just released a follow up campaign that is billed as ‘world’s biggest crowd-directed short film starring fries’ named #Fryflix. It has unveiled the final piece of its Loaded Fries #Fryflix marketing campaign, a short film which was directed by fans of the brand on its Facebook … Continue reading “McDonald’s Has Decided To Continue The Loaded Fries Saga with #FryFlix”

December Is Proven As The Fruitful Month For Advertisers

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Once again, the month of December has proven to be a great month for advertising spend.
Retailers have again splashed out heavily on Christmas advertising as they attempt to seize their slice of the pie from competitors and online competitors.
The biggest spending segments for the month of December remain alcohol, department stores, grocery stores, hardware and electronics. With … Continue reading “December Is Proven As The Fruitful Month For Advertisers”

Preparing 2016 To Be Your Best Year (Infographic)

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As we head towards the end of 2015 where tremendous emergence of new digital marketing trends, it would be interesting to review how these trends will affect businesses the next year.
Today’s highly competitive businesses has placed more demands on their marketing teams. How do you keep up with industry trends if you are going to face the competition in … Continue reading “Preparing 2016 To Be Your Best Year (Infographic)”

Mobile Marketing Is Dominating Australian Christmas Shopping Trends

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More than third of Australians use smartphone for their ecommerce needs.
Latest research from Nielsen examines Australian Christmas shopping behaviour, especially on the opportunities to reach potential customers as they research and establish buying intentions. Moreover, the research found that during December 2014, almost half (44%) of all Australians with connected mobiles used their phone to search … Continue reading “Mobile Marketing Is Dominating Australian Christmas Shopping Trends”

Five Excellent Tips To Become The Trendsetter Of Your Industry

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No matter what type of industry your business is, more than likely you’ve already noticed the increasing competition.
While other businesses are trying to innovate and expand their customer base, there are things you can do to stand out from the crowd and establish your business as an industry leader. In today’s post, we will share … Continue reading “Five Excellent Tips To Become The Trendsetter Of Your Industry”

Ten Digital Transformation Predictions For 2016 That Might Surprise You

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Have you prepared your digital marketing goals for 2016?
If the answer is “not yet”, don’t worry. You are not alone in your quest for a superior IT-­enabled competitive advantage that affects the position of your brand in the future. Business technology investment related to digital transformation projects will constitute the majority of growth in IT­-related markets … Continue reading “Ten Digital Transformation Predictions For 2016 That Might Surprise You”

Facebook “Live Video”: Will This Be A Periscope Killer?

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If pictures of your friends’ posts in your Facebook feed wasn’t annoying enough, imagine seeing them broadcast live.
Well, that will soon become a reality. Facebook just announced that its “Live Video” (which is Facebook’s version of Periscope and Meerkat), is being tested on a small number of users in US before eventually rolling out to everyone. … Continue reading “Facebook “Live Video”: Will This Be A Periscope Killer?”