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By TWMG
In its latest campain, McDonald’s lets their fans help a hot chip detective (yes, you read it right) solve crimes.
McDonald’s is giving its Facebook fans a chance to decide how a hot chip solves a series of crime in a new online ‘movie’ called Loaded, which is part of its new #FryFlix marketing push. DDB Sydney … Continue reading “McDonald’s Australia “Loaded Fries”: Help A French Fries Become A Detective”
By TWMG
If you are selling software for B2B, this post is for you.
Here, you will find four excellent tips and lessons to maximise the B2B selling. Let’s start the first lesson with:
1. Forget About the Sales Funnel
If you don’t know, there are better ways to sell your products. There are four main behavioral actions associated with … Continue reading “Four Useful and Practical Tips For B2B Software Marketers”
By TWMG
The most difficult conversations often come down to making room in their budgets for paid distribution.
One of the biggest mistakes today’s marketers make is focusing entirely on content creation without giving proper thought (or an appropriate budget) to distributing that content. In a way, you can’t really fault them. The initial promise of social media … Continue reading “What Does Make Creative Content Fail Miserably?”
By TWMG
This is just another campaign from Microsoft involving bubbles and a super cute little girl.
Recently, Microsoft has launched a new campaign for Office 365, called “Flubbles” which means “Flavoured Bubbles”. A cinematic story follows Julia, an 8-year-old girl, as she brings the idea of gourmet flavoured bubbles to life, collaborating with designers, cake artists and … Continue reading “Microsoft 365: “Julia’s Flubble Machine” Video Campaign”
By TWMG
The pervasive nature of mobile devices demands companies to be aware of the experience they present to users.
There are plenty of mobile testing tools available for net-based businesses on the market today. Google, for instance, has long offered a mobile friendly testing tool and recently Bing has released their own offering.
You might recall that Bing … Continue reading “Now You Can Test Your Website’s Mobile-Friendliness With Bing”
By TWMG
Most professionals will know how frustrating (and overflowing) their inboxes can be. They are going to get excessive emails as the holidays approach.
Fortunately, Gmail is making it easier to respond to emails on the go with its new “Smart Reply” feature for its Inbox Android and iOS apps. With Smart Reply, Inbox suggests up to … Continue reading “Smart Reply: A Handy Replying Option For Gmail’s Inbox”
By TWMG
In 2015, everything can happened in the business world. One of the most serious problem that big names in business are facing is the shameless the countless number of name rip-offs all around the globe.
Whoever opened these stores has obviously never heard of a thing called ‘copyright’ or maybe they have and don’t give a damn … Continue reading “15 Epic Businesses Rip Off That Might Knock Your Socks Off”
By TWMG
Recently, Twitter announced that it will switch off share counts as part of a change to its widely used tweet and follow buttons.
Tweet and follow buttons are used by many web publishers, with the share counts used as an indicative measure of popularity. It obviously has no bearing on the content quality itself, however many … Continue reading “The Reason Why Twitter Has Removed Its Share Counter From Tweet Buttons”
By TWMG
Pebble, the company that sparked the whole smartwatch trend with a $10M Kickstarter back in 2012, is updating new things in its products shelf. After years of sticking with square-faced displays, the company is today introducing its first round-faced smartwatch.
The device (which is aptly called the Pebble Time Round will come in a few different styles: … Continue reading “Pebble Launches Its First Round Smartwatch Into The Wearable Gadget Market”
By TWMG
There is an old adage that said you need to sell the sizzle instead of the steak.
Holiday Autos understands the true meaning of this saying and has implemented it with its latest campaign called “Smells of Summer”. How many creatives have come up with this idea? Bottling smells and being able to use them for something … Continue reading “Holiday Autos: Smells of Summer Vending Machine”
