Online Retail Sales Index – January 2014

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Last year, Australia’s online retail spending has increased up to $14.9 billion per January 2014. This amount is equal to 11.3% of Australians yearly spending, which is also representing around 6.5% of traditional retail spending.
Domestic retailers continue to control 74% of online sales. Despite a recent increasing in the traditional bricks and mortar retail sector, it … Continue reading “Online Retail Sales Index – January 2014”

Latest Promotional Campaign: Coca Cola’s “The Invisible Vending Machine”

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From our previous posts, we have covered numerous unique vending machine ideas. Some of them were brilliant though. Recently, Coca-Cola Made another cool way to surprise us with their “open happiness” machines during Valentine’s Day. This time, they has crafted ”The Invisible Vending Machine”, which became visible only to couples and gave unique giveaways. Here … Continue reading “Latest Promotional Campaign: Coca Cola’s “The Invisible Vending Machine””

Australian Internet and Social Media Marketing Statistics (December 2013)

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2013 was a great year and now we are coming to 2014. Internet and social media statistics relevant to Australia can be hard to find, so The Website Marketing Group is facilitating you by offering a helpful overview about the expansion (or fall) of some important social media platforms and the state of internet usage … Continue reading “Australian Internet and Social Media Marketing Statistics (December 2013)”

Google Introduces Reviews Feature in Google Places For Business

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Recently, Google has announced that they had released its new service that might appears to be the “mother” of all review monitoring systems. The system itself, which is a new module for the updated Places for Business Dashboard, not only shows Google based reviews to dashboard owners and managers, it shows every review that Google … Continue reading “Google Introduces Reviews Feature in Google Places For Business”

B2B Marketing Strategy from SAP

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At the Adobe Summit 2013, Shawn Burns (the Global Vice President of Digital Marketing at SAP) and Dan Barnicle (the MD of SapientNitro), shared an interesting speech titled “SAP’s Business-to-Business (B2B) Marketing Strategy”. They explain about the transformation that has occurred in the business-to-business (B2B) marketing space. This change makes us to rethink outdated notions of … Continue reading “B2B Marketing Strategy from SAP”

Click Frenzy Site Goes Down on Overload

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David Jones has pledged that the shopping frenzy “can continue” after its website crashed for several hours this afternoon during the retailer’s copycat “Christmas Frenzy”.
The entire David Jones website was down for hours and visitors were greeted with a display message explaining that the site was “currently experiencing high levels of traffic”.
A statement on the … Continue reading “Click Frenzy Site Goes Down on Overload”

Demand for Web Workers Continues to Rise

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Online employment platform Elance has released its quarterly report, revealing record-setting hiring by small businesses in the fourth quarter of 2010. Increased hiring across all categories during what is traditionally a slow quarter further indicates that innovation and growth in the online employment marketplace will continue to rise throughout 2011.
The report also reveals that hybrid … Continue reading “Demand for Web Workers Continues to Rise”