Why? Because it works and is a good source for leads and branding.
Nearly half (48%) of all marketing budgets are now spent online according to a new survey “The sense of urgency to move to online marketing has been felt by leading marketing organizations for some time now, but the extent to which budgets have … Continue reading “Marketers Spending Half Their Budgets Online”
Category: Internet Marketing
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Internet Advertising will be Relatively Unscathed in the Downturn
| 0 Comments |AT THE beginning of the year Jeff Zucker, the boss of NBC Universal, a big television and film company, told an audience of TV executives that their biggest challenge was to ensure “that we do not end up trading analogue dollars for digital pennies”. He meant that audiences were moving online faster than advertisers, thus … Continue reading “Internet Advertising will be Relatively Unscathed in the Downturn”
Do You Need a “Call to Action” on Your Website?
| 0 Comments |The other day I received two emails, both with the same question, why didn’t we have a direct call to action on our website?
Sales people are taught, “You always need ‘a call to action,’ a request to act or lose the opportunity of a lifetime.” I’m sure you’ve seen the infomercials, website presentations, online direct … Continue reading “Do You Need a “Call to Action” on Your Website?”
20 Things All Successful Direct Marketing Companies Should Know
| 0 Comments |1. Direct Marketing Is a Strategy, Not a Tactic
2. The Consumer, Not the Product, Must Be the Hero-and the winner
3. Communicate with Each Customer or Prospect as an Audience of One
4. Answer the Question “Why Should I buy or try?”
5. Advertising Must Change Behavior, Not Just Attitudes
6. The Next Step: Profitable Advertising
7. Build the “Brand Experience” let them play-touch-smell-trial
8. Create Relationships-they are people … Continue reading “20 Things All Successful Direct Marketing Companies Should Know”
Online Advertising Standards
| 0 Comments |The Interactive Advertising Bureau (IAB) has introduced five initiatives to improve the efficiency and spur the growth of online advertising.
The initiatives, including best-practices documents and a video ad serving template, were introduced by the IAB at its annual Ad Operations Summit in New York. The IAB called upon the “entire digital ecosystem” to accept and … Continue reading “Online Advertising Standards”