Who did say that print media and catalogues are dead? Embraer, the world’s third largest producer of airplanes, has released a new way to presenting a catalogue: a flying catalogue! Well, “floating” probably is the more proper way to say it. Using magnets, this special catalogue will float when placed directly above its counterpart box. … Continue reading “Embraer Flying Book: The First “Floating” Catalogue”
1. The Helpful Users
These people are the reason why you consult Twitter before making a lot of “important” daily decisions. It is as though the Helpful Users are permanently to give you “helpful tips”, even though it is on the hours where nobody awake. Helpful Users also have an encyclopaedic knowledge of all “useful” things like … Continue reading “Five Types of Twitter Users”
Retailers have again been warned about the importance of keeping a close eye on their social media presence after someone masquerading as an official Just Jeans spokesperson confused and offended customers on the store’s Facebook page.
Visitors who posted comments to the store’s official page received responses from an account registered as ‘Just Jeans’ and containing … Continue reading “Just Jeans Facebook’s Hoax Case Encourages Retailers To Be More Cautious”
Steve Jobs’ impact on your life cannot be underestimated. His innovations have likely touched nearly every aspect — computers, movies, music and mobile. As a communications coach, I learned from Jobs that a presentation can, indeed, inspire. For entrepreneurs, Jobs’ greatest legacy is the set of principles that drove his success.
Over the years, I’ve become … Continue reading “Steve Job’s Success Story”
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