Category: Newsfeeds

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Most Australian Content Marketers Are Just Improvising When It Comes To Content Marketing

| By TWMG

“Most brands that went into content marketing are just improvising it. If they want a real result from the effort, they need to focus on setting out a defined strategy from a reliable and well experienced agency”, said Joe Pulizzi, the founder of the Content Marketing Institute.
While it seems obvious, most Australian marketers aren’t strategically … Continue reading “Most Australian Content Marketers Are Just Improvising When It Comes To Content Marketing”

18 Successful Companies That Started With A Ridiculous Idea

| By TWMG

What are the most ridiculous startup ideas that eventually became successful?
People tend to defy new idea or invention. Edison and Wilbur brothers know this than anyone else. So does any startup companies all over the world. The best startups seem obvious in retrospect. It is possible to create a good startup with a good idea, but great … Continue reading “18 Successful Companies That Started With A Ridiculous Idea”

77% Of Law Firms’ Business Development And Marketing In Australia Are Under-Developed Or ‘Adequate’

| By TWMG

Law firms in Australia and New Zealand are failing to perform effective marketing with 77% rated their marketing and business development as ‘under-developed’ or simply ‘adequate’.
Latest study from The Australasian Legal Practice Management Association (ALPMA) and Julian Midwinter & Associates has revealed the shocking facts about the big number of under-developed business development and marketing. … Continue reading “77% Of Law Firms’ Business Development And Marketing In Australia Are Under-Developed Or ‘Adequate’”

Mediata Has Released The First “Hyperlocal” Targeting For Mobile in Australia

| By TWMG

Mediata, an audience management specialist, has claimed to be the first Australian company who employs geo-targeting campaigns beyond mobile after cooperating with location specialists Skyhook to drive “hyperlocal” targeting.
Skyhook’s Hyperlocal IP technology was employed by Mediata to put positioning capabilities for local targeting campaigns. The service said to have 100 metres reaching from the mobile device.
John Stones, the … Continue reading “Mediata Has Released The First “Hyperlocal” Targeting For Mobile in Australia”

“What The Phone, Australia?”: An Intriguing Catchphrase In Virgin Mobile’s Newest Ad

| By TWMG

It looks like Virgin Mobile has a lot of fun with the ‘What The Phone, Australia?’ (pun intended) tagline on their latest campaign.
Virgin Mobile Australia has announced today the launch of a major integrated brand campaign called ‘Making mobile better’ via Havas Worldwide Australia and One Green Bean.
The company has assigned US actress, comedian and star of Glee, … Continue reading ““What The Phone, Australia?”: An Intriguing Catchphrase In Virgin Mobile’s Newest Ad”

The Art of Raising Prices: Three Practical Strategies That Will Change Your Perspective About Pricing

| By TWMG

Raising prices is one particular topic that almost every business owner is afraid of. The reason is quite common: they are scared of losing prospects and loyal customers.
However, along with that fear comes a big question: Why do so many entrepreneurs and startups lose their way at the game of business?
One of the biggest reasons why … Continue reading “The Art of Raising Prices: Three Practical Strategies That Will Change Your Perspective About Pricing”