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By TWMG
In the world of digital marketing, it is vital to stay informed of new marketing trends that can benefit your business.
For example, Twitter is currently losing relevance, while Instagram continues to rise in importance as a marketing tool for business owners. Trust in brands is at an all-time low, so the importance of personalised … Continue reading “8 Effective Digital Marketing Trends for 2018”
By TWMG
In the era of modern marketing, having a personal brand is a must to build the loyal customer base.
A personal brand on social media should allow people to recognize you and your content. Your brand is what you stand for and what people should expect when they click on your social media posts. After reading … Continue reading “How To Build An Online Personal Brand (Infographic)”
By TWMG
Nowadays, everybody is doing B2B. If you are not updating your knowledge concerning the latest B2B news and techniques, you’ll definitely miss a big point.
Simply “doing” B2B online marketing is not going to maximise success. Truth to be told, your website isn’t going to just magically generate new business just because it looks good and … Continue reading “2016 Ultimate B2B Online Marketing Guide (Infographic)”
By TWMG
Small and medium businesses need to move beyond vanity metrics and put more focus on the sharp end of the sales funnel.
In today’s post, you will find the essential digital trends every small to medium sized businesses need to focus on in 2016. Among the other important points contained in the infographic, there are enhanced data … Continue reading “Digital Trends for Small to Medium Businesses in 2016 (Infographic)”
By TWMG
The age of traditional print-based portfolios are gone. These days various technologies allows you to implement the wackiest, most creative and outstanding of ideas on your design portfolio, online.
Numerous designers have put a lot of thought and care into creating a portfolio that impresses. In today’s post, The Website Marketing Group are introducing to you, via … Continue reading “30 Impressive and Inspirative Online Portfolios”
By TWMG
Online world is exceeding the real-world experiences, especially at Christmas time. It turns out the new research from Yahoo7 has revealed.
The latest report highlights some key points on Christmas shopping trends and behaviours of Australian consumers online, to provide marketers with an enhanced understanding into reaching their consumers this holiday season.
According to the research, Australians … Continue reading “Australians Prefer Online Shopping For Their Christmas Needs”
By TWMG
The advertising industry always demands creative pitches and great work by testing out agencies to see if they like their ideas, on a simplest and briefest example, often with only a 2-3 weeks to deliver an entire multi-million dollar campaign idea, for free. Is it unbelievable?
Well, Zulu Alpha Kilo will say NO. The company has … Continue reading “Zulu Alpha Kilo: “Say No To Spec” Video Campaign”
By TWMG
Free massage, anyone?
There is an ever lasting battle for agencies and brands to create the next big billboard, not just in awards speak, yet because Adshells / Billboards are being reinvented every day, with custom installations and technology being baked in be media owners and agencies alike.
The following campaign is awesome. It’s called “The World’s … Continue reading “KitKat: The World’s First Massage Billboard”
By TWMG
Last month, many brands launch Halloween-themed campaigns. While we’ve seen some great Halloween ads over the years, what about campaigns that go beyond the typical TV spot?
Let’s explore five of the best Halloween content marketing efforts in the past and learn some takeaways that you can apply to future campaigns.
1. Ford: “Spooky Car Wash Prank” … Continue reading “The 4 Best Classic Halloween Online Campaigns Of All Time”
By TWMG
Have you ever heard of the term “mobile gap”? Mobile usage is vastly increasing, yet publisher ad revenue isn’t keeping its pace.
At the same time, another gap has opened. This one is between the time that consumers spend on mobile and marketers’ commitment to mobile content. As of last year, mobile is the most-used digital platform. … Continue reading “Is Mobile-Specified Content The Next Trend in Marketing?”
