Do you want to be on the 1st page of Google? Contact us for Search Engine Optimisation (SEO)!
By TWMG
Recently, Slingshot SEO conducted a study on user behavior in an attempt to determine the impact of page-one search engine rankings on organic click-through rates (CTRs). The results of said study were released in a white paper entitled “A Tale of Two Studies: Establishing Google & Bing Click-Through Rates.”
As the title indicates, the primary purpose of the … Continue reading “Slingshot Study Shows Google SERP Superiority”
By TWMG
What drives more in-store sales – branded keywords or generic keywords? According to a 13-month long study from search marketing agency GroupM (part of the WPP group), 86 percent of buyers who purchase in-store use generic terms on search engines to inform their purchase decision.
“The Web is influencing more than $1 trillion of in-store sales, … Continue reading “Driving Offline Sales with Generic Keywords”
By TWMG
Google has announced a new feature for its Google Analytics product called Flow Visualization, which, not suprisingly, is a tool for visualizing visitor flow.
On its blog, the company says that many users have expressed interest in a product that will provide “better ways to visualize and quickly find thoses insights about how visitors flow … Continue reading “Google Analytics Visualizes Visitor Flow”
By TWMG
Expand your mind with the Moz Top 10. From analytics and SEO to social media and link building, check out the list below for some of the best tips and advice on inbound marketing from around the web.
Making search more secure: Accessing search query data in Google Analytics
BREAKING NEWS: Google is removing access to organic … Continue reading “What You Need to Know in the World of SEO”
By TWMG
Below is a list of search engine optimization and marketing industry related keywords with their definitions.
Algorithm
Algorithmic Results
Alt Tag/Alt Text
Analytics
Anchor Text
Backlinks
Banned
Banner Ad
Black Hat SEO
Blacklisted
Broken Link
Click Fraud
Click-Through
Click-Through Rate (CTR)
Cloaking
Contextual Link Inventory (CLI)
Conversion
Conversion Analytics
Conversion Rate
Cost-Per-Acquisition (CPA)
Cost-Per-Action (CPA)
Cost-Per-Click (CPC)
Cost-Per-Thousand (CPM)
Crawler
Delisted
Description Tag
Directory
Doorway Page
Dynamic Content
Flash Optimization
Gateway Page
Geographical Targeting
Geographic Segmentation
Google AdSense
Google AdWords
Graphical Search Inventory (GSI)
Gray Hat SEO
Hidden Text
Hit
HTML
Hyperlink
Index
Inbound Links
Impression
Internet Marketing Consultant
Internet Promotion
Keyword
Keyword … Continue reading “SEO & SEM Keywords (Definitions in Search Engine Optimization)”
By TWMG
For many, search engines have come to be the primary source of finding information about both the online and offline world. Google alone claims a rate of one billion searches per day. Simply put, search engines are a part of our daily lives. As such, optimizing your website to reach Web searchers is now a … Continue reading “The ABC’s of SEO”
By TWMG
Google dropped a relative whopper on the search engine community today, launching several “improvements” to the way Sitelinks are organized/presented in search results.
Sitelinks were first launched on Google five years ago as a single row of just four links. Sitelinks have been useful to Google users as they are able to navigate more quickly to … Continue reading “Google Sitelinks Expanded, But Improved?”
By TWMG
Since there are fewer competitors, local search engine optimisation is not nearly as challenging as broader categories. Yet it still has its challenges. Many of the same core SEO rules still apply, but thanks in part to improvements on the part of search engines and the intersection of search and social, it is far simpler than … Continue reading “3 Key Steps to Optimise for Local Search”
By TWMG
The use of video’s to promote your online content is becoming more and more important, and prevalent, in the expanding world of search engine optimisation.
We should be seeing a big boost in VSEO (Video Search Engine Optimisation) in 2009. With the growth of video portals such as You Tube (www.youtube.com) and multi-submission sites such as … Continue reading “Video Search Engine Optimisation”
By TWMG
If you have a web-based business or in fact any business that you need your website to get more hits or if a significant portion of your business is performed on the internet through your website, then the best advertising and marketing is completed by submitting your website to a search engine such as Google.
No … Continue reading “Submitting Your Website To Search Engines”
