Five Tips To Start Your Social Media Marketing On The Right Path

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Social media is an instant way to gain fame and success. However, when poorly executed, social media can become a one-way ticket to your business’ demise.
For the small business owners who just getting started, the vast landscape of social media can be discouraging. Here are five tips to avoid common pitfalls and start your social … Continue reading “Five Tips To Start Your Social Media Marketing On The Right Path”

4 Field Tested Tips To Increase Your Instagram Engagement

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Businesses are starting to utilise Instagram to connect with customers.
In just five years, Instagram has gained an active monthly user base of over 500 million, with over 95 million photos and videos uploaded daily. Latest research revealed Instagram’s 2.3% follower interaction rate towers above Facebook. It’s clear that Instagram users are investing more of their time … Continue reading “4 Field Tested Tips To Increase Your Instagram Engagement”

Six Useful Steps To Be Successful In Social Media

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Social media is more than just a fun way to engage and communicate with friends. When strategically implemented, it can be an extremely powerful business marketing tool.
However, a common mistake that most businesses make is failing to develop a solid social media marketing plan. Having the perfect plan for social media marketing is essential. Every … Continue reading “Six Useful Steps To Be Successful In Social Media”

Five Ultimate LinkedIn Tips For B2B Companies

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As B2B businesses and brands increase over the years, most marketers all around the world become aware that LinkedIn can seriously boost their company profile.
LinkedIn is by far the most focused business-oriented social media platform. In fact, more than three million companies own LinkedIn pages. If you’re on LinkedIn, there’s a good chance your clients … Continue reading “Five Ultimate LinkedIn Tips For B2B Companies”

Instagram Has Added Stories To Its Explore Tab

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Instagram is starting its first maneuver with its new focus on Stories.
The photography-phile social media platform has just now announced that Stories content will be displayed on that platform’s Explore screen to help users find more relevant Stories content.

As you can see, Stories are now displayed along the top of your Instagram Explore feed. The Stories … Continue reading “Instagram Has Added Stories To Its Explore Tab”

Twitter Is Targeting Small to Medium Businesses For Their Ad Platform

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Small and medium sized Australian businesses can now advertise on Twitter. The social media company is launching its self-service ad platform in Australia, as it looks to broaden its audience base and uplift ad revenue.
Small and medium sized Australian businesses will now be able to advertise on the social platform for the first time using … Continue reading “Twitter Is Targeting Small to Medium Businesses For Their Ad Platform”

Instagram Stories and Snapchat Stories Head To Head (Infographic)

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Instagram and Snapchat are rolling out new features in an effort to be the best and emerge as the dominant social platform for sharing photos and videos.
Until recently, Instagram has been the preferred platform for well-edited, highly curated, aspirational photos and videos, while Snapchat has been steadily attracting social media audiences—teenagers and millennials, in particular—by providing a way … Continue reading “Instagram Stories and Snapchat Stories Head To Head (Infographic)”

Social Media Strategy for Startups and Small Businesses (Infographic)

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There is no doubt that social media can drive business. However, most small businesses have no idea whatsoever on how to maximise its power for their brands.
One of the big benefit of social media lies on its ability to drive traffic to a website, whether it is a blog, business website offering products, services or … Continue reading “Social Media Strategy for Startups and Small Businesses (Infographic)”

5 Great SEO Tricks To Be More Discoverable On Instagram

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Instagram has exploded in popularity since it first launched in 2010.
Now with more than 500 million monthly active users, including both consumers and businesses, some 70 million photos are shared on the platform every day. Marketers have been using Instagram for promotion from the get-go, but it wasn’t until recently that the company rolled out a … Continue reading “5 Great SEO Tricks To Be More Discoverable On Instagram”