We write a lot of posts here about social media and the various networks and platforms that you can use and it can seem like a lot of information to take in so we wanted to share a list of the 100 definitive things that you needed to know about social media. These are all … Continue reading “The 100 Things You Need To Know About Social Media”
Interesting research from McKinsey suggests that companies using social media or “collaborative Web 2.0 technologies” are achieving higher profits.
This will clearly not come as a surprise to some, but this basically makes the case for ROI and social media. It seems to show that companies that are starting to do it well are being rewarded … Continue reading ““Companies using social media are making more money”, says McKinsey”
Internet usage is sky-rocketing throughout the Asia-Pacific region, obviously making the growth of social media the fastest in the world, as you’ll see, it’s not all about Facebook, but it still leads the way across the region, at least for now. This is a nice collective Infographic from Burson-Marsteller.
The social media statistics cover the most popular social … Continue reading “Infographic: Asia-Pacific Social Media Statistics”
ROI on Social media – it’s a buzz word, the buzzword du jour for those getting started with social media marketing, but what does it really mean? The reality is, there is no universal definition. Like email marketing strategies , where some marketers measure their ROI by opens or clicks, while others look at revenues … Continue reading “Social Media ROI”
Surely you’ve seen the talk about business profiles on Google+ lately.
In fact, our own profile for The Next Web was shut down unsurprisingly after Google+ clarified its terms of service to say that only people were allowed to have them. In short, if you want your business’ name to appear in search results on Google+, … Continue reading “Facebook Launches Facebook For Business”
Educational institutions, sports and entertainment top list of most discussed categories on social networking sites
CHICAGO – Performics, the performance marketing agency owned by Publicis Groupe, today released a report that detailed findings from “S-Net, The Impact of Social Media,” a social network study from ROI Research Inc. sponsored by Performics. The study found 52 percent … Continue reading “Can Opinions on Social Media Influence Brand Decisions?”
Social media business starts with making the decision to be part of the conversation. Not that easy or cut and dried a decision as you may think. What are the factors involved in this process? The pros and cons?
Benefits of Social Media for Business
* Potential to raise website page rank
* Potential to find new customers … Continue reading “Social Media Business Strategy”
Hands up if you’re a Twitterholic. Yes, my hand’s up too. If you love the micro-blogging platform Twitter as much as I do, then keep reading. I’ve put together a list of the coolest plug-ins and apps designed for us Twitterholics and scored each out of five on the *must have* scale.
Twitter Specific Tools:
1. TwitterFox is a Firefox … Continue reading “Tools for Twitter Users”
Leverage Web 2.0 & Social Media Sites to Market Your Brand.
Either the term Web 2.0 makes your blood boil, or you’ve taken to throwing it around like a free Google frisbee. If you’re in the camp whose collective feeling is one of seething hatred, you may soon find yourself in the position of the people … Continue reading “Social Media Marketing Tactics”
Facebook applications. I consider it a minor daily triumph to remember to update my status. I feel guilty when I don’t approve a “friendship” from someone in the industry I vaguely remember meeting at a booze-fueled party (or someone I clearly remember meeting at a booze-fueled party). I don’t respond to Facebook invites. And I’ve … Continue reading “Facebook – Advertising and Apps”