Category: Strategy

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Unlock The 007 in You: A Creative Promotional Campaign of Coca Cola

| 0 Comments | By TWMG

http://www.youtube.com/watch?feature=player_detailpage&v=RDiZOnzajNU
Everybody loves James Bond and wants to be him. Coca Cola helps you to actualise your “little” desire in a creative way through its “Skyfall” promotion.
A vending machine is placed in a subway station. It offers free tickets of the latest James Bond film, “Skyfall”. However, in order to get the free tickets is not … Continue reading “Unlock The 007 in You: A Creative Promotional Campaign of Coca Cola”

Creating a Suitable Social Media Strategy for Your Business

| 0 Comments | By TWMG

Strategy is the reason behind all of your social media activity. Strategy seems abstract and that is why people often go directly to tactics. Tactics feels more like real work. hold your urge to go for the up-to-dated tools and make some plans first. Very much like building a house, you shouldn’t buy materials before … Continue reading “Creating a Suitable Social Media Strategy for Your Business”

Do I Need a Website?

| 0 Comments | By TWMG

 
Definitely.
You need a tool to adhere yourself in this globalization era. You need a media to represent yourself and your business.
For serious entrepreneurs, a website is a must.
 
How will a website benefit my business?
A website can be a promotional and informational, from a simple homepage to an online store with complex ordering payment and product … Continue reading “Do I Need a Website?”

SMBs to Increase Marketing Efforts on Mobile Social Media

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7 in 10 small and medium-sized businesses (SMBs) plan to maintain (45%) or increase (27%) their level of spending on mobile media in the next year, compared to just 4% who expect a decrease in mobile spend, according toSeptember 2012 survey results from Borrell Associates, commissioned by Pontiflex. Among those who are planning to increase … Continue reading “SMBs to Increase Marketing Efforts on Mobile Social Media”

Brisbane City wants 25 ‘digital champions’ to stimulate economy

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Brisbane City Council has begun an audit to find 25 “digital champions” among the capital’s 50,000 businesses ahead of the launch of the city’s first digital strategy in December.
The city’s move follows the appointment in July of chief digital officer Kieran O’Hea, who has been charged with boosting technology uptake and turning Brisbane into a … Continue reading “Brisbane City wants 25 ‘digital champions’ to stimulate economy”

Gamification development requires precise objectives, planning

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The way Gabe Zichermann tells it, Data.com (now a Salesforce.com company) was almost too successful when it applied game principles to building its contact database for sales.
“The concept was to crowd-source leads, sharing leads by uploading business cards,” said Zichermann, CEO of gamification agency Dopamine, information and blogging site Gamification Co. and a well-known blogger about games. … Continue reading “Gamification development requires precise objectives, planning”

Myer’s $9m Investment on Website and Digital Strategy

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MYER is ramping up its online presence, spending $9 million on a new website that is expected to generate up to $40m in annual sales revenue.
Chief executive Bernie Brookes said the initial version of the new site would be launched in November, with additional functions to be added in February including one-off “superdeals” and private … Continue reading “Myer’s $9m Investment on Website and Digital Strategy”