Steve Jobs might never launched two of the most valuable companies (Apple and Pixar) if he follows the conventional rules all the time.
Jobs has struggled through many obstacles to get Apple and Pixar off the ground. However, Jobs had a unique way of crafting his own reality, a “distortion field” that could persuade people that … Continue reading “Five Inspiring Life Lessons From Steve Jobs For Aspiring Entrepreneurs”
Category: Strategy
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How To Create A Successful Kickoff Meeting
|The Kickoff Meeting is the first meeting with the project team and the client of the project. It sets the precedent for the entire project.
The meetings are not just about generating ideas — they’re also about setting expectations and minimising surprises later on. There’s also the group aspect to kickoff meetings. They are where you determine how … Continue reading “How To Create A Successful Kickoff Meeting”
Burberry: A Success Story Of Digital Transformation
|This British luxury fashion house is a $1.7 trillion valued business. Consumers from all over the world purchase 19 billion items of clothing each year – a third more than they bought 13 years ago – and women are disposing of four times the amount of clothes per year than they were in 1980.
The emergence of … Continue reading “Burberry: A Success Story Of Digital Transformation”
A Guide To Pricing For Our Projects
|Pricing demands a lot of experience and perspective. It is perhaps one of the most difficult stages in every project. It cannot be just a business negotiation, for a major mistake in pricing often determines the success or the failure of any project. There are many types of pricing, all of which involve time and … Continue reading “A Guide To Pricing For Our Projects”
Utilising Online Influencers To Build Your Own Personalised Audience Base
|When advertising becomes a null effort, influence is offering another opportunity for business owners.
Nowadays, companies want audiences, no matter what kind of business they run, and one of the effective ways to connect with those audiences is by leveraging influence of their brands. With the popularity of social media, it’s becoming simpler for them to find … Continue reading “Utilising Online Influencers To Build Your Own Personalised Audience Base”
Top Ten Strategic Technology Trends for 2015
|2014 will be over in a few days. Are you ready to deal with 2015?
A good, strategic technology trend is the one with potential for significant impact in the next three years. Factors that direct significant impact include a high potential for disruption to the business, the need for a major investment, or the risk … Continue reading “Top Ten Strategic Technology Trends for 2015”
Ad Spending In Australia (November 2014)
|Latest report stated that November revenue in advertising is the best for the last four years as outdoor and digital ads continue climbing up.
Cinema, digital and outdoor media contributed in the growth ad spend in November, with overall agency bookings increasing 3.8% compared with November 2013, according to the latest SMI figures. The total ad bookings … Continue reading “Ad Spending In Australia (November 2014)”
Volkswagen “PoloTag” Social Media Test-Drive Campaign
|Here is a social media ‘game’ from Volkswagen that offers its participants the promoted car. as the main prize.
It seems Volkswagen is going all out with its latest campaign. Introducing “PoloTag”, a real-time social media ‘game’ which challenges people to identify the new Polo around a specified route, tag it on Twitter and test drive it. … Continue reading “Volkswagen “PoloTag” Social Media Test-Drive Campaign”
The Key To Successful Real-Time Marketing For B2B
|Online marketing activities in the B2C and B2B sectors are different because of both the clients’ personas and the customer journey specifications.
These differences have a big impact on how businesses develop their marketing and advertising strategies in the new digital realities, especially since the rise of smartphones and latest mobile technologies.
The rapid development of the … Continue reading “The Key To Successful Real-Time Marketing For B2B”
Five Most Important Principles for Delivering Personalised Experiences
|Turn advanced personalisation solutions into real-time results.
Within this exclusive white paper, you will learn how to:
Step away from the extravagant promotion to control the real power of audience personalisation and go beyond reacting to a customer’s last visit. Instead, you will learn on how to proactively shape the current visit.
Study the five most important principles … Continue reading “Five Most Important Principles for Delivering Personalised Experiences”