Getting A Better ROI With Small And Specified Advertising Networks

|

In the game of target marketing, everybody is aiming for the ROI.
During advertising process, do the networks you market appropriate to your business and industry? Google AdWords and Bing Ads are great solutions, but are your audiences really interested in what you do? Does your brand’s niche perform well on those networks?
Either a small subset … Continue reading “Getting A Better ROI With Small And Specified Advertising Networks”

The Art of Raising Prices: Three Practical Strategies That Will Change Your Perspective About Pricing

|

Raising prices is one particular topic that almost every business owner is afraid of. The reason is quite common: they are scared of losing prospects and loyal customers.
However, along with that fear comes a big question: Why do so many entrepreneurs and startups lose their way at the game of business?
One of the biggest reasons why … Continue reading “The Art of Raising Prices: Three Practical Strategies That Will Change Your Perspective About Pricing”

Five Most Popular Myths in Digital Business (Infographic)

|

Slowly but sure, the digital business has overtaken the dominance of direct transactions. However, many people are still reluctant to use Internet as the base of their business.
With the rapid development of Internet for business and social media, the expectations for digital business are higher than ever. Yet, many companies often assume that they are … Continue reading “Five Most Popular Myths in Digital Business (Infographic)”

Six Best Practices for Creating a Content Marketing Strategy

|

Content marketing is the linchpin of demand creation – the link between brand awareness and lead generation. Done well, it builds familiarity, affinity and trust with prospective and current customers by providing information that resonates – in the right format, through the right channel, at the right time.
Search queries for the term have more than … Continue reading “Six Best Practices for Creating a Content Marketing Strategy”

Expert Content Has a Bigger Impact on Product Purchase Considerations Than User Reviews or Branded Content

|

Today’s consumers are not supposed to believe in branded content or user reviews when making buying decisions. Instead, they are likely to be influenced by third-party expert content providers.
According to latest research, expert content providers, like product reviews or articles from third-party websites and blogs, was 83% more effective at lifting product purchase considerations than user … Continue reading “Expert Content Has a Bigger Impact on Product Purchase Considerations Than User Reviews or Branded Content”

Black Friday Marketing Strategy For Small Businesses

|

Black Friday is one of the most long-awaited moments for small businesses. In 2012, consumers spent $423 on average during the Thanksgiving weekend, or $59.1 billion total (a 13% increase from the previous year). This year, retailers will open their stores early to persuade Black Friday shoppers with attractive discounts and bundled services. Entire shopping communities … Continue reading “Black Friday Marketing Strategy For Small Businesses”

Virgin Mobile Australia’s Campaign: Game Of Phones

|

This is another creative digital marketing campaign that was created Virgin Mobile Australia. Recently, the company has just launched ‘Game of Phones’, an app that parodied on the famous TV Show, Game of Thrones. The app itself utilises the main concept of “MINI Getaway Stockholm” campaign in 2010. In this new Alternate Reality Game that’s played … Continue reading “Virgin Mobile Australia’s Campaign: Game Of Phones”

The Customer Engagement Framework For Inside Sales Success (Infographic)

|

Here’s an interesting question for you: “What do all customers want that’s easy to give, yet many companies fail to provide, especially across multiple channels?” It is customer engagement. If you don’t own your customers’ attention, then you don’t have their business, loyalty or advocacy. Many times, business owners fail to provide effective engagement. In … Continue reading “The Customer Engagement Framework For Inside Sales Success (Infographic)”