Category: Strategy

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Creative Promotional Strategy: A Billboard that Produces Fresh Water

| 0 Comments | By TWMG

Being good is definitely good for business. Take a look at Google, for instance. They have an unofficial slogan called “Don’t be evil”. By giving a lot of benefits to others, Google becomes bigger. People will like you more if you think more about your surroundings rather than becomes such a self-centered businessman.
In Lima, Peru, UTEC teamed … Continue reading “Creative Promotional Strategy: A Billboard that Produces Fresh Water”

Creative Promotion From Qualcomm

| 0 Comments | By TWMG

An American global company for digital telecommunication, Qualcomm, had launched its latest promotion (which is very creative). They put a URL beneath the promotional poster that placed in the bus stop. When people pressed the button, something “special” will happen:

 

7 Ways to Shape Your Employees as Brand Ambassadors in Social Media

| 0 Comments | By TWMG

Think about a moment when you had a customer track you via Facebook, Twitter or LinkedIn to resolve their problem or a moment when an acquaintance asking for your advice about a brand that you work for. When you encounter one of these moments, that is the time when you became a brand ambassador.
Social media … Continue reading “7 Ways to Shape Your Employees as Brand Ambassadors in Social Media”

Snickers Big Hit Campaign: “You’re Not You When You’re Hungry”

| 0 Comments | By TWMG

Ever consider yourself as another person?

“You’re Not You When You’re Hungry” is Snickers’ global campaign. While in Snickers’ TV ads show people literally turning into somebody else when they’re hungry, they don’t use TV for their campaign in UK. Instead, Snickers used Twitter. Five celebrities sent tweets that were completely out of character. Their final … Continue reading “Snickers Big Hit Campaign: “You’re Not You When You’re Hungry””

Using Storytelling to Convert Prospects into Customers

| 0 Comments | By TWMG

The most potential advantage that storytelling offers is the ability to connect with others. If carefully composed, words and sentences can engage people in such a deeper way. It weaves visual and emotional connection among human beings.
In the case of the online businesses, stories can be utilized to increase traffic and conversions on a website. Using an … Continue reading “Using Storytelling to Convert Prospects into Customers”

Sound and Scent: Using The Right Song and Smell to Attract Customers

| 0 Comments | By TWMG

Business owners can start factoring in shoppers’ senses when figuring out how to increase dwell time. A new study by Washington State University researchers has found that combining tunes with simple, store-appropriate smells could help retailers to attract shoppers to their place.
“Looking over related scientific research and making sure their sounds, music and displays match … Continue reading “Sound and Scent: Using The Right Song and Smell to Attract Customers”

Using Social Psychology to Revamp Prospects into Paying Customers

| 0 Comments | By TWMG

When it comes to revamping more prospects into paying customers, you will be dealing with how well you understand your buyer’s mind and what they want from your business.
The problem is the fact that your time can not scale in every circumstance, and there may come a point where you are not able to know each and … Continue reading “Using Social Psychology to Revamp Prospects into Paying Customers”