YouTube will soon make its video shoppable. It also announced a new ad unit this week called Shopping ads.
YouTube has clearly been preparing for this moment, introducing Cards for related content (including merchandise) and launching TrueView for shopping, which allows advertisers to turn their Google merchant data into product cards. These features are useful for making … Continue reading “YouTube Will Make Its Premium Videos Shoppable”
Category: The Digital Space
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4 Excellent Techniques to Convert Social Media Fellowships into Buying Leads
|Social media has become the biggest trend these days. Most businesses have competed to build their social media presence. However, many people still shied away from social media because of its questionable ROI (return on investment).
As more and more companies are looking to monitor their marketing efforts, it’s important to ensure that your social media … Continue reading “4 Excellent Techniques to Convert Social Media Fellowships into Buying Leads”
The Three Key Online Marketing Pillars That Create Successful Businesses
|Digital presence may be just one of three core marketing principles; branding and relationships being the other two. But in today’s increasingly mobile market and consumers that are constantly online, your business stands a good chance of making it big when you have digital presence. Because without it, your commercial venture might as well not … Continue reading “The Three Key Online Marketing Pillars That Create Successful Businesses”
How To Create A Successful Kickoff Meeting
|The Kickoff Meeting is the first meeting with the project team and the client of the project. It sets the precedent for the entire project.
The meetings are not just about generating ideas — they’re also about setting expectations and minimising surprises later on. There’s also the group aspect to kickoff meetings. They are where you determine how … Continue reading “How To Create A Successful Kickoff Meeting”
Your eBay Ads Are Only Relevant If You Continue Testing
|It’s the worlds largest marketplace and 80% of its marketing it relevant to each individual customer.
This is no easy feat for eBay, because of its commitment to “test, test and test” again the collateral that leaves its doors and arrives into a user’s inbox. The user activates that relevancy, their activity is going to create messaging … Continue reading “Your eBay Ads Are Only Relevant If You Continue Testing”
The Complete Digital Marketing Glossary
|Digital marketing world is filled with many terms and technical jargons that can be overwhelming at times.
In today’s post, we compiled various practical terms or disciplines in the digital marketing world which will likely be around for a long time. We also included some of the more trendier terms too, because even if you don’t like … Continue reading “The Complete Digital Marketing Glossary”
The Map Of The Internet
|First of its kind on such a scale, the following map aims to successfully compensate the Internet to scale suitable for standardised online navigation. This project is still underway, new versions of this map will be available to general public in ulterior moths. However, people with high skills in the field of information technologies will be able to download heavily watermarked files … Continue reading “The Map Of The Internet”
Holiday Shopping Trend In 2014 (Infographic)
|Are you ready to deal with the holiday season sales?
Christmas holiday is coming and the holiday shopping frenzy is about to begin. In today’s infographic, we compiled a lot of shopping trends and a few ideas for campaigns that will help you connect with more of your fans and followers during holiday season.
Here are some … Continue reading “Holiday Shopping Trend In 2014 (Infographic)”
Airbnb Is Launching Its First Global Ad In Australia
|Airbnb continues to build its audience to a higher level, as its first global ad campaign is hitting Australia today.
It’s not a big secret that Airbnb has relied on social media and word of mouth to build its consumer base. Recently, the company have aimed a bigger target: Australians.
As part of the campaign, the company … Continue reading “Airbnb Is Launching Its First Global Ad In Australia”
18 Successful Companies That Started With A Ridiculous Idea
|What are the most ridiculous startup ideas that eventually became successful?
People tend to defy new idea or invention. Edison and Wilbur brothers know this than anyone else. So does any startup companies all over the world. The best startups seem obvious in retrospect. It is possible to create a good startup with a good idea, but great … Continue reading “18 Successful Companies That Started With A Ridiculous Idea”