77% Of Law Firms’ Business Development And Marketing In Australia Are Under-Developed Or ‘Adequate’

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Law firms in Australia and New Zealand are failing to perform effective marketing with 77% rated their marketing and business development as ‘under-developed’ or simply ‘adequate’.
Latest study from The Australasian Legal Practice Management Association (ALPMA) and Julian Midwinter & Associates has revealed the shocking facts about the big number of under-developed business development and marketing. … Continue reading “77% Of Law Firms’ Business Development And Marketing In Australia Are Under-Developed Or ‘Adequate’”

Goldman Sachs Report: Australia is One of The Least Likely Countries To Win in World Cup 2014

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World Cup 2014 is near and even those who have little to no interest in soccer usually want to get involved in this four years event. Goldman Sachs had taken this seriously by processing the data all the way back to 1960 to give the most accurate possible prediction of the tournament’s outcome.
According to Goldman Sachs … Continue reading “Goldman Sachs Report: Australia is One of The Least Likely Countries To Win in World Cup 2014”

IGA’s Latest Campaign: “Future Soccer Stars” with John Aloisi

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One of our client, IGA, has launched its latest promotion “Future Soccer Stars”, a campaign which is designed to target local clubs and shoppers throughout the World Cup season, with a commercial fronted by retired soccer player, John Aloisi.
Created by Creative Oasis, the campaign features a commercial where Aloisi explaining what local clubs could win … Continue reading “IGA’s Latest Campaign: “Future Soccer Stars” with John Aloisi”

Australian News: Initiative Has Taken ISA from Mitchell & Partners

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It seems that Mitchell & Partners have lost the media account of Australia’s largest superannuation funds, as Initiative picking up the media duties for Industry Super Australia (ISA).
ISA account has been moved from Mitchell, yet it does not affect the various super funds under ISA who have different individual media agencies. Andrew Livingston, the chief operating … Continue reading “Australian News: Initiative Has Taken ISA from Mitchell & Partners”

Social Media, Digital & Mobile Realm Around The World (January 2014)

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What was happened with social, digital and mobile realm around the world lately? In this report, you will see all the key statistics, data and behavioural indicators for social, digital and mobile channels around the world, particularly in January 2014. Alongside regional pictures that capture the stats for every nation on Earth, there is also … Continue reading “Social Media, Digital & Mobile Realm Around The World (January 2014)”

The Great Web Slow Down (Infographic)

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Recently, the world wide web has been  slowed down because of several reasons. One of them is the pages on the web are getting bigger and fatter each year. So, do you want to learn more about the impact behind this phenomenon and other details? Take a look at the following infographic.
 

The World’s Worst Clients Comments in Hilarious Posters

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Assuming you’re passionate about your profession, let’s make one thing clear: you should enjoy the work that you do. If you don’t enjoy your work, that means you have taken on a frustrating project or, worse, a frustrating customer.
That can happen. In fact, it happens a lot. However, that doesn’t mean you have to continue … Continue reading “The World’s Worst Clients Comments in Hilarious Posters”

Yahoo!7 Has Signed An Agreement with Google for Search in Australia

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Yahoo!7 has signed a contract with Microsoft and Bing, and just a few moths ago, they have struck an indorsement with Google for search in Australia. That means both search results and ads served will be powered by Google.
In 2009, Microsoft and Yahoo! signed a 10 year agreement where Bing would support Yahoo! Search. That … Continue reading “Yahoo!7 Has Signed An Agreement with Google for Search in Australia”