Retargeting: What It Is and How It Can Help Your Business

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Website remarketing actually works. 92% of marketers said retargeting is generally favorable to search.
They say that retargeting performs the same as or better than other display campaigns. But how, exactly, does it do that magic?
What is retargeting?
Retargeting lets you selectively advertise to consumers who have already visited your site with a message that’s tailored to … Continue reading “Retargeting: What It Is and How It Can Help Your Business”

How To Create A Personalised And Trustworthy Landing Page?

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This post will discuss the importance of personality and trust in brand communication, particularly in landing page optimisation. There are five strategies for presenting a user-friendly landing page and a personable business that you can apply to improve your conversion rates. Some techniques are going to be shared as well so you can add more … Continue reading “How To Create A Personalised And Trustworthy Landing Page?”

Three Essential Elements to Consider When Building A Customer-Friendly Website

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It seems obvious, but really, try to build a website your users WILL love.
In the past, many businesses were uncertain whether they even needed a website or not. They argued that a company website is tertiary for their business. Now, time has changed quickly. With the boom of the Internet and social media, a business isn’t … Continue reading “Three Essential Elements to Consider When Building A Customer-Friendly Website”