Old Favorites Seen Best for Localized Marketing ROI

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36% of senior executives believe events such as open houses, hospitality functions, fundraisers and seminars deliver the best returns among localized marketing channels, according to  an October 2011 report from the CMO Council. Data from “Localize to Optimize Sales Channel Effectiveness” indicates that direct mail (33%) follows closely as a primary revenue channel. Although digital channels take … Continue reading “Old Favorites Seen Best for Localized Marketing ROI”