10 Great Magento Themes For Your E-Commerce Website

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Magento has gained its reputation as a smooth, flexible and powerful CMS for e-commerce platform.
In today’s competitive online world, business owners must be cautious on updating their websites so they can outperform what end-users expect from them. It doesn’t have to be overly complicated, at least for those running on the Magento platform.
Various themes can … Continue reading “10 Great Magento Themes For Your E-Commerce Website”

17 Facts And Figures To Build A Fully Optimised Pricing Page

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There are many elements to take into account when creating a pricing page. From strategy to messaging and finally the design, each element has an active and important role in converting visitors into paying customers.
However, when it comes to website pricing, there are two important elements most customers consider: the strategy and the design. Each part … Continue reading “17 Facts And Figures To Build A Fully Optimised Pricing Page”

How To Combat Conversion Killers? (Infographic)

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There’s nothing more frustrating than a landing page, form or campaign that just doesn’t deliver.
We talk a lot about ways to optimise conversions. But it’s just as important to recognise the danger zones that, if left unchecked, can become serious conversion killers.
The good news is, with a few minor modifications to design, messaging or timing, … Continue reading “How To Combat Conversion Killers? (Infographic)”

103 Questions You Need To Ask Before Developing A Website

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Aside from actual on-page optimisation and linking efforts, there is nothing that impacts a site’s performance more than the development and design.
In fact, a website with excellent on-page optimisation and strong linking will always suffer under a poorly coded site architecture and/or design. Most of the times, businesses come to us after the site has already … Continue reading “103 Questions You Need To Ask Before Developing A Website”

The Best Do-It-Yourself Website Builders Most Professionals Use

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Years ago, many professionals would look down on DIY website builder. They often avoid to develop their online presence using these services.
The same could be said today, to some degree. Still, even those doubters would have to admit that website builders have come a long process by offering aspiring site owners all the tools and … Continue reading “The Best Do-It-Yourself Website Builders Most Professionals Use”

Five Important Principles in Responsive Web Design You Need To Know

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Starting off as a trend, Responsive Web Design has become the hottest topic of Internet industry.
Here are five areas in which designers are required to step up in order to adapt to the responsive web:
1. Design with The Real Content in Mind
Ever designed a module within a website using the trusty Lorem Ipsum, only for … Continue reading “Five Important Principles in Responsive Web Design You Need To Know”

How To Create A Personalised And Trustworthy Landing Page?

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This post will discuss the importance of personality and trust in brand communication, particularly in landing page optimisation. There are five strategies for presenting a user-friendly landing page and a personable business that you can apply to improve your conversion rates. Some techniques are going to be shared as well so you can add more … Continue reading “How To Create A Personalised And Trustworthy Landing Page?”

Microsite: What It Is And How It Will Help You Growing Your Business

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One of the most frequently tossed-around (and misused) terms in the content marketing lexicon is “microsite.” 
If you think the term “microsite” is used interchangeably with “branded blog,” “communication platform,” or “independent campaign,” you’re right. They’re all essentially the same thing: a website on which your brand publishes content, and to which your desired readers visit. Simply … Continue reading “Microsite: What It Is And How It Will Help You Growing Your Business”

Google Is Showing More Fondness Toward Mobile-Friendly Website

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All business owners with non-mobile-friendly websites need to pay attention now. According to Google, on April 21st, the search engine company will officially update its search algorithm to consider mobile-friendliness as a ranking factor in Google search results.
The most interesting thing about the announcement is the particularly muscular language Google uses in its webmaster blog … Continue reading “Google Is Showing More Fondness Toward Mobile-Friendly Website”