If it is being done well, content marketing can contribute a huge amount of traffic, thousands of social share, and a legion of new followers.
However, beyond one-off campaign results, the important question to ask is “how can the sum of content marketing efforts impact your bottom line over time?”
If you’ve ever asked a content marketer this question, you probably haven’t received an exact answer. The truth is there is no exact way to predict results within a given time frame. How long it takes to see results will vary based on your goals and strategy. Still, as a general rule of thumb, you should start seeing the needle move within six months of beginning your content marketing efforts. In this infographic guide, you’ll discover how content marketing can help grow your business over six months.
Infographic credit: Fractl Research