Facebook Store is just like an online stall of a business owner’s products within a custom app in a Facebook Page. It is an easy way for fans to browse, share and purchase your products while doing their other activities on Facebook. It allows business owners to promote to an enormous audience without having to pay heavy expenses. By using Facebook Store, business owners can:
- Encourage new sales
- Engage fans with the company’s brand and products
- Offer gifts and promotions
- Reward brand advocates
How to make a good Facebook Store page? Follow these steps:
1). Install a third-party Facebook Store app on your Facebook Page. This app will be visible right under the cover photo of your page. If you can’t find it, simply click on the drop-down menu to find the store. Moving it up to be visible on your Facebook Page. Change the title and the tab image, so it will become more attractive.
2). Start importing your products to your Facebook page. The third-party app will essentially crawl your website or product source (like eBay, etsy, Shopify etc.) and add the selected products to your Facebook page. If you don’t have an e-commerce site, you can import your products using a CSV file. Imported products will be displayed on your Facebook page. It will make customers browse the products easier, thus optimizes the level of enjoyment while shopping. Make sure the products have large icon boxes, clearly displayed description complete with the price tag, and clickable.
3). Merchandising & Like-Gating. Some of the third-party apps will allow you to completely customize the front page of your Facebook Store. Search engines will search through your company website to keep your Facebook Store up-to-date by synchronizing real time changes with your e-commerce site. For example: If someone browses your eBay page and purchases some of your products, the app will sync that information with your e-commerce store. This will ensure a smooth shopping experience for your customers because of the real-time updates. You can freely rearrange your products in the Store and it is a good idea to put your most on demand or featured products on the front page. You can also create a banner when you make a sale or special offer. It is a very effective method to grab customers’ attention. It can be shown at the top of your store to deal with bargain hunters or to simply redirect people to your website. The banners should be big to read, bold enough to understand and eye-catching enough to gain more clicks.
Finally, don’t forget to add like-gate for your store. It means prospects or customers must like your page in order to browse your products and promotions. More ‘likes’ means more fans, and more fans means more potential sales for your business.
4). Promote your Facebook Store page. When you have finished creating your own Facebook Store page, it doesn’t mean that the work is done. You have to promote it. Post new products and specials to engage fans. It is important to make sure that your fans are being rewarded for liking your page. Keep them updated with the latest information, products and promotions to indicate that your business still exists. If there are no new items or specials, followers will not feel the need to visit your page or keep you as a ‘liked’ page.
To achieve a higher frequency of followers use a third-party app, set up the following apps to promote your products:
- Sweepstakes: It is an advertising or promotional strategy where incentive or prizes are given in order to participating an event by lucky draw, etc. It will create an awareness of the company product / services among new prospects.
- Photo contest: A fun way to engage your audiences with your brand.
- Essay contest: Seems alike with photo contest, but with words (it works wonderfully with text-based products like books or magazines).
- Video contest: It will make your customers to become more creative with your products.
- Vote contest: Everybody wants to be heard. It is human’s basic instinct to compare which one is the best.
- Offers: Make it as attractive as possible, but always keep in mind that it should be realistic enough to fulfilled.
- Pinterest contest: Pin the best image with your brands. It is much more similar with the photo contest.
- Photo caption contest: It will create brand recognition for the new market.
- Buttons & banners to connect to your e-commerce or f-commerce website: It will increase the traffic of your site and sales as well.
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