Creating The Best Pinterest Boards for Your Brand and Business

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Pinterest: Tips and Tricks

 

Before creating new boards on your Pinterest, it’s better to consider what types of boards that match with your marketing goals. In today’s post, The Website Marketing Group team will talk about several ideas to consider when creating Pinterest boards for your business.

1. Interesting Topic for Your Audiences

Make boards that talk about the current themes, certain subjects, areas of interest, and issues that are interesting for your audiences and potential prospects. Many of your upcoming boards will have to match with these criteria, since these boards are what you want to focus on to draw visitors to your boards. You can also put some ideas that are not exactly match with your business, but are related in some way. For instance, if you sell cutting edge and stylish T-Shirts and jeans for youngsters, it’s a good choice to pin some pictures about “young stuff”, such as music or lifestyle (skateboard?). While a board about “young lifestyle” might not be directly related to your products (apparels), it would be of interest to your audience.

2. Customers Feedback

Are you going to launching a new service or product? Are you looking for opinions about how a particular aspect of your business is being received? Try to create a special board that allows you to test what your target market thinks. Make them giving feedback for the sake of the advance of your business.

3. Educational Value

Boards based on “how to” information will be highly favored on Pinterest. If you can make or have access to contents that can educate, inform, teach or transfer knowledge to your audience, start creating some boards about it. The good thing is, the content doesn’t even have to be yours, as long as the information relates to your business and you credit it properly.

4. Announcing Upcoming Events

If your brand held a promotional event, meeting or training, create a board that introduces it to your audience. Promote your schedule without being overly spammy. Consider to include these information:

  • The speakers, will be helpful if the speakers are already well known
  • Workshops and other educational breakouts
  • Sponsors
  • Location and surrounding area
  • Special events within the event

5. New Products or Services Launching

The same way like you create buzz for your upcoming events, you can build your audience’s anticipation of your new product or service by making a special board to it. Pin some information about the features and benefits of the product or services, how to pre-order, suggested audiences and uses, special deals, testimonials, etc. After the release, you can post customers’ comments, media reviews and photos of clients using the product or service.

6. Show Your Company and Employees To The World

Giving your audiences an inside “peek” at your business through Pinterest boards can generate greater customer engagement It offers them an image of your company’s style, ideas, projects and commitments. You can put some photos of your office and employees, the daily routines of your business, a “special” day in the office, or even your customers, with their permission of course.

7. Provide Social Proof

Social proof is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. In other words, if it worked for the majority of society, it should work perfectly fine for me.

There are several types of boards that you can make to create social proof. One of them is by featuring your customers when they use your brand. Create a board that shows how current customers are using, interacting with and integrating your product or service into their businesses. One way to do this is to ask people to send you photos of them engaging with your brand.

Make clear profiles of your featured customers. Create a board that show who your customers are, what they do and links back to their websites. It will establish you as credible business. If they’re willing to provide a testimonial, you can include in the pin description. However, there are two cautions for this tips: You definitely need to get permission from your audiences to pin their pictures, and you will be letting your competitors know who you’re working with. If both of these are fine, pin away.

8. Make a Discussion Groups

Like any online media, a Pinterest discussion group board features a designated topic for discussion and invites other pinners to consider with responses in the description box.