Creative Promotional Strategy: A Billboard that Produces Fresh Water

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Being good is definitely good for business. Take a look at Google, for instance. They have an unofficial slogan called “Don’t be evil”. By giving a lot of benefits to others, Google becomes bigger. People will like you more if you think more about your surroundings rather than becomes such a self-centered businessman.

In Lima, Peru, UTEC teamed up with DraftFCB and created the world’s first water-producing billboard for a city that sits in the middle of a desert. This place receives almost no rainfall per year, an area where fresh, clean water is not guaranteed for everyone. The billboard itself is made to attract new students for the 2013 school year. It works by extracting water from the air that passes through the billboard, condensing it, cooling it and then storing it so that people can come to the billboard to collect safe drinking water.

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