Customer Value Optimisation (Infographic)


 Do you often baffled with customer management problem?

Worry no more. This post is created for those unfamiliar with digital marketing and customer management. Most of the time, marketers and entrepreneurs stuck at various levels of problem. There’s just so much to learn. From beginner to seasoned pro, marketers are all looking to get better at their job. They are always looking for an edge and it’s also our defining characteristic.

The following graphic has the same system Starbucks and McDonald’s have used to corner the coffee and hamburger markets. The system works perfectly for small and enterprise level businesses. It works whether you sell traditional products, digital products or services.

There are only three ways to grow a business:

  1. Increase the number of customers
  2. Increase the average transaction value per customer
  3. Increase the number of transactions per customer

When you’re learning new tactics like Twitter, Google Analytics or Facebook Advertising you’ll need to constantly remind yourself of the customer value optimisation process. Otherwise, you’re wasting time and money.

There is additional profit in understanding other digital practices such as PPC and SEO in and of itself. There is enormous profit in understanding how to apply these traffic strategies to the customer value optimisation process.

Here is a flowchart of the customer value optimisation process:

Click to Enlarge