Latest research shows that customer’s loyalty is not the sole factor that drive more buying.
The fact is, 80% of customers are willing to switch brands and stores because of a promotion. Once they switched from your brand, most of them are not coming back. Customers (especially casual shoppers) are not as loyal as you might think, that’s why continuously attracting their attention as often as you can is very important. In the infographic below, you will learn that the old myth about the relationship of customer’s loyalty and sales development is not quite true.