Designing Websites for Skimmers, Swimmers and Divers (Infographic)


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Many great websites which have garnered valuable information and content will face another challenge: presenting the content as informative and engaging as possible.

As you plan the structure and the design of your site, keep in mind of your site visitors in three categories: Skimmers, Swimmers and Divers. Each group is willing to go progressively deeper and spend more time on your site. They each have different needs and wants when it comes to their online experience.

The question is, how do you design your site to address all of them? Start by understanding what each audience is looking for and think through opportunities to meet that need. Take a look at this infographic and learn how to optimise your blog and website content for these three different types of visitors: skimmers, swimmers and divers.


Infographic credit: Landslide Creative