Despite the rise of the Internet, direct mail marketing continues to be one of the most effective ways you can increase the visibility of your business. If a flyer or leaflet is eye-catching and well-designed, a consumer will take notice of it when it falls out of their mailbox. While black and white is a cheap option, it usually pays to go color. Choose a reputable printing company that also offers design and layout services. It can be tempting to design your own flyers, but the result is not always professional. You’ll want to use high resolution graphics (avoid clip art!), corporate colors, clear, easy to understand language, and text in one or two fonts only, preferably. Avoid trying to cram too much information into your direct mail collateral, and ensure that font size is at least 11 point throughout to cater for people with vision difficulties. Be sure to review and sign off on a printed proof before your direct mail goes to print, as colors often look different on screen.