“Don’t Panic Man”: A Creative Promotional Campaign from KFC Romania



What will you do when your favourite social media services are down?

Why don’t you have a burger or two? KFC Romania has just launched a very creative campaign entitled “Don’t Panic Man”. In short, the fast food establishment will give you free meals whenever you find your popular social media sites crash, which raises another question whether they will be down frequently or not. The promotion starts whenever the social media sites are down and ends whenever they get back on the right track again.

The most interesting part of the campaign lies on its amusing, tongue-in-cheek way to state that social media crashes are ‘big disaster’. Take a look at it by yourself. There is a lot of funny (and inspirational) things there.