A recent study revealed that most email databases’ reliability is naturally decreased by 22.5% every year.
Sending emails to such non-exist, invalid, broken, mis-spelled email addresses leads to increase in number of bounces, complaints, and spam trap hits. When these numbers exceed the threshold set by ISPs, your emails may be sent to the spam folder or may even get blocked. The bad news is, the poor deliverability will cause poor engagement.
Email list decluttering can help you steer clear of all these obstacle. A clean email list not only improves inbox deliveribility and response rates but also safeguards against blacklisting.
Email list cleaning isn’t rocket science but it needs to be done correctly and timely- just like you spring clean. However, not all marketers see the desired results in spite of practicing list cleaning. Why? Probably because they are not doing it right!
Take a journey through this amazing “Email List Spring Cleaning” infographic to learn:
- The early signs of email deliverability concerns
- Why list cleaning is important
- Heavenly tips to do your email spring cleaning right
A squeaky clean email list can prove to be more profitable for marketers than it appears on the outside. Spruce up yours with the following infographic and sow the seeds for success.
Infographic credit: EmailMonk