It looks like Facebook has just updated its ad program’s AI.
Recently, the biggest social media has announced Product Ads, a set of tools that lets businesses more effectively target its 1.4 billion or so users with a new, automated process.
With Product Ads, brands who upload their product catalogs to Facebook can create ad campaigns manually. The other, more compelling option include letting Facebook do the hard work, automatically creating campaigns and targeting various kinds of users with ads it thinks will perform well, based on things like a user’s interests, general location and whether they’ve already been to the advertiser’s app or website.
Now, businesses can also create ads that promote several products at once. Ads that used to be static now act as digital carousels of content, with up to five product images rotating through, as shown in the image below:
Product Ads lets businesses create ads plugging several of their products at the same time. It could prove useful to businesses with deep inventories of attractive products: furniture chains, clothing franchises and so on. (For one, those multi-product ads increase the odds of users finding items to buy.) It’s also a potential win for Facebook, which gets the majority of its growing revenues via advertising on desktop and mobile.