With different types of content that can be accessed online, you need to stand out from others to gain positive results.
Facebook is the largest social media network used by marketers all over the world with over 1.49 billion active users as of August 2015. The fact is, every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. The most common type of content posted by brands on Facebook are photos (75 percent), followed by links (10 percent), statuses (6 percent), albums (4 percent), video (4 percent), and other (1 percent).
If you’re targeting B2C audiences, Facebook is definitely the best place to go to find qualified leads that will eventually convert into sales. However, posting good content isn’t enough to convince people to promote your brand and share your posts online. You need to identify your objectives to publish relevant content for your target audience. This also serves as your guide in planning and optimising your Facebook posts catered to your consumers’ specific needs. Take a look at the following infographic for more detail.
Infographic credit: SlideGenius